Despite four strong titles known to launch in 2010, Take-Two still expects to lose money or break even at best -- though Signal Hill analyst Todd Greenwald says BioShock 2 looks like the publisher's best bet.
"The original was one of the best-rated games when it first came out in August 2007 and sold nearly 3 million units," he points out. "Bioshock 2, due out on February 9, has great brand awareness, should be supported by a huge marketing campaign, and is one of the most highly anticipated titles of 2010."