Valve Spending 25 Million To Promote Left For Dead 2

The Koalition - I think this is the smartest move, even though its crazy expensive. Valve announced today that it would be spending 25 million to help push Left For Dead 2 to its full sales potential. With Modern Warfare 2 dropping on Nov. 10th and L4D2 dropping on Nov. 17th any gamer can clearly see that MW2 will have the majority of mind share the full 4th quarter. The only way to compete with that is to put your game in the faces of the people so they can still realize your there. Will 25 million be enough to weather the Modern Warfare storm?