There has been never been a phenomena in the United States like the Halo series, and in particular, its hero, Master Chief. While there have been crazes – the Pac-Man craze, the Pokemon craze, the Mario craze – they have never had the presence or popularity that Master Chief has had...
...The question is – why? Why has Master Chief captured the imagination? What sort of magic synergies have elevated Master Chief in America to icon level? This article shall explore why, and find that there actually is no mystery to Master Chief's success.
