GayGamer writes: "I know what you're thinking, of all the games at PAX this year, why am I writing about Hello Kitty Online? The answer, it was one of the few games there that really seemed to know its market and was actively challenging the MMO space in trying to innovate what it means to play an MMO. As one of the developers of Hello Kitty Online told me at the event, the game is not setup to force you to play it a certain way, but more setup to give you a variety of options on how you choose to play it."
