In an Interview with Strategy Informer, Gearbox Software President, CEO and co-founder Randy Pitchford talked about the unique art style for borderlands, which took a massive shift he initially knew nothing about.
"So, a couple of them - without me knowing about it - went back and looked at all the original concept art we'd done for the game and they found there was a lot of character and personality that was cool." said Pitchford.