Batman: Arkham Asylum Gets Insanely Viral In Its Marketing Campaign

PlayStation LifeStyle writes:

"When I arrived at work on Monday (at Fry's Electronics), I instantly noticed some interesting ID cards scattered about my PlayStation 3 and Xbox 360 aisles. Interestingly enough no vendors came into the store all day which is a sign of viral marketing done by someone posing as a customer. These Arkham Asylum security access cards were scattered about with a mug shot of Frank Boles."