Gearbox CEO "terrified" of Borderlands release

TVGB: "Releasing something fresh and new is always risky, but especially so during the lead up to the holiday season which is when established brands tend to take up a lot of consumer attention. Add to that an economy that's not in the best shape and anything new and unproven has a few reasons to worry. Gearbox's CEO Randy Pitchford takes that a step further and admits he is "totally terrified" over the upcoming late-October release of their cel-shaded beauty Borderlands."