There are reports that therapists are trying a new tactic to reach people that they think are "addicted" to online games like World of Warcraft - they're joining the game themselves.
Dr Richard Graham, a consultant psychiatrist at the Tavistock Centre in London, told the Telegraph: "We will be launching this project by the end of the year. I think it's already clear that psychiatrists will have to stay within the parameters of the game. They certainly wouldn't be wandering around the game in white coats and would have to use the same characters available to other players".
It's not terribly clear what they're planning to do in the game. Message people who they see regularly online? Graham acknowledges this, sort-of: "While a psychiatrist may excel in what they do in the real world, they're probably not going to be very good at playing World of Warcraft. We may have to work at that if we are going to get through to those who play this game for hours at end".