APB developer RealTime Worlds has said that the online market still has a lot of untapped potential and can offer new creative and business opportunities for developers.
Speaking at the Develop conference in Brighton, RTW boss David Jones said the company has assessed all the growing areas in the videogame market – including social, iPhone and Wii gaming – but it became clear that next-gen technology and online opportunities are where "the big dollars are".
"One of the reasons we want to go into the online space is because it opens a wealth of opportunities," said Jones. "Online, as far as I'm concerned, is very, very much untapped. It's kind of like winding the clock back ten or fifteen years. There's a huge amount of scope of online for innovation and for forging genres to really set a bench mark in many different areas."
