Pirated Copies Of Sims 3 Are A "Demo Program" - Industry Gamers

The Sims 3 was illegally downloaded something like 200,000 times prior to its actual release, outpacing the most pirated title of 2008, EA's Spore. Normally, you'd think this sort of rampant piracy would really be quite upsetting to a publisher. Ironically, however, this kind of leak for Sims 3 essentially served as a "demo program," EA CEO John Riccitiello told us as part of a larger E3 interview.

-Industry Gamers