Janco Partners' Mike Hickey is estimating sales of 11.1 million units for Infinity Ward's Modern Warfare 2 in 2009, with a $338 million first day, suggesting it will end up "the largest video game release" of the year.
The analyst firm's Hickey currently has a 'Buy' rating for Activision Blizzard's stock, with a price target of $17, and says the following in the introduction to his analysis on the game:
"We believe Modern Warfare 2 will likely be the largest video game release for [calendar year] 2009. For the Company's fiscal Q409 period (Dec. ending), we anticipate the sell through to consumers of 11.1 million units for an estimated retail value of $803 million and sell-in approximating 12.4 million units, for an approximated sales value of $666 million (we assume demand is 90% of supply).
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I think there is a very high probability of this happening. Call of Duty is a household name by now so this will probably end up selling the most.
yeah this game will be the biggest selling game of 09...
isnt this already obvious, considering that the game will be multiplatform, not to mention its predecessor COD4 sold that much.
so if COD MW2 competing with COD4 numbers that no prob for me, it can compete even to halo if i wants to
the game will sell and it will break records i wonder if anyone has any data on pre orders i know they started last month or so i just want to see what numbers they have so far and keep track of them
It could take on Halo 3 and GTA4 numbers if promotion is strong.