Wired Preview: Lego My MMO: A Universe of Virtual Bricks

Wired writes: "'How do we come up with a digital brick?'

There have been many games that use the Lego brand over the years, but the toys were mostly used as a clever visual style: Lego Star Wars, for example. But Mark Hansen, senior director of Lego's Digital Play studios, is tasked with coming up with a game that does what the tiny colored bricks have done for more than 70 years - unleash a player's innate creativity."