An EA game like Dead Space simply "wouldn't have happened" prior to the company's change of strategy two years ago, gameplay engineer David Yee has told VideoGamer.com. Following his appointment in 2007, CEO John Riccitiello has encouraged a focus on original intellectual properties - a move which has proved popular among the design staff, according to Yee.
"It was easy from our standpoint on the ground to be like, "Well, we're not really too sure. This new guy just came back in" [to the company]. But we've really seen that, over the course of Dead Space. A few years ago Dead Space would have been... there's no chance it would have happened. And we're seeing lots of other opportunities where people are able to explore doing new and original IP, which is really exciting."
