How Disney Chose To Name Their Game 'Pure'

"Pure" is an off-road, trick-oriented ATV racer, but you wouldn't know it from the title.

Most racing games attempt to be descriptive about their content in the title, but "Pure" is the opposite. It tells you nothing about the game itself.

That sounds like a risk, so MTV Multiplayer asked "Pure" game designer Chris Bowles how they came up with the name.