At Austin GDC 2008, id Software's creative director Tim Willits poked fun at the notion of id giving a talk on game narrative. He then proceeded to give a talk on game narrative, detailing the ways id's new game Rage, in development for Xbox 360, PlayStation 3, and PC platforms, is fusing its story with its technology, the different ways of how telling a story in a game is unique, and how story factors into managing a franchise.