Gamasutra writes: "Telltale Games' CEO and co-founder Dan Connors says his company's found the key to maintaining consumer engagement over time -- "be there when we say we're going to be there."
Telltale earned its reputation by aiming to bring what it calls a "TV-style" format to games by delivering episodic titles to Internet portals as well as consoles.
Speaking at the GC Developers Conference in Leipzig, however, Connors says the mandate to "be there" becomes more challenging now that the company's moving on to consoles, most recently with Strong Bad Episode 1: Homestar Ruiner on WiiWare.
During Telltale's presentation, a slide lists Xbox Live Arcade as one of the developer's distribution channels -- 'though we're not exactly on Xbox Live Arcade yet, so if you're in the press, don't write that down.'"
