According to Derek French, Mass Effect, scheduled to arrive on the PC this 28th, will employ the same SecuROM online activation system that was initially put into Bioshock, allowing the buyer to activate his copy of Mass Effect for 3 times before politely asking to him / her to go to hell, that is, contact the customer service "helpline" to get it reactivated. And while the game itself wouldn't require the DVD to be physically present in the drive, it goes one step further and phones home every 10 days and re-authenticates just to make sure legit customers are not the worst form of criminal scum publishers swear we are.
