Does EA Fear Spore will Fail?

This article over at Gameplayer looks into the strange release pattern Spore will take and asks whether EA may be worried about getting the broader audience to understand the game.

"With most new games, publishers 'um' and 'ah' about the release of any playable demo, if they mention it at all. But then, most games are instantly understandable - they speak for themselves. But Spore does not speak for itself."