In-game advertising specialists IGA and id Software have partnered to bring you the next iteration of the classic Quake franchise, Quake Live, and it's definitely not your normal web-based, free-to-play game. Quake Live will deliver a full community experience, including stat tracking, friends lists, matchmaking, and sponsored tournaments, all within your standard web browser. Integrated with IGA's proprietary SDK, it is the first title in the company's "freemium category", offering premium gaming experiences for free thanks to integrated advertising.
