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Nintendo Buys British TV Show, Can't Advertise Products On-Air

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Joystick Divison writes:

"Nintendo has entered into a deal with UK's channel five to sponsor a new TV show called "Britain's Best Brain". From the title of the show, everyone is expecting this to be a platform for them to promote their line of "Brain Age" games for the DS."
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joystickdivision.com
markfrost - contributor
Published: 173 days 10 hours ago | News | Nintendo DS
 
 

Showing: 1 - 10 of 10 Comments
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chrisjc - 173 days 13 hours ago
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Anything to promote Brain Age is a-ok with me!
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PirateThom - 173 days 11 hours ago
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I'm not sure where Joystiq are getting this from, but I'm certain it's not accurate.
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markfrost - 173 days 11 hours ago
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It's been picked up by tons of sources, a quick search should clear up any doubt. :-)
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Kurisu - 173 days 10 hours ago
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"so do your part by praying Nintendo's marketing dept. can come up with a way to sneak product placements into the show (it may be the only entertainment gamers get from it)."

Hahah! This programme will probably cater for the 60+ age range because, let's face it, who watches Channel 5? lol. They even had to rename themselves "Five" to make them seem "cool" :p
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smax317 - 173 days 9 hours ago
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4 - Can someone explain...
the part that says "It's illegal to promote commercial products during a TV broadcast in Britain."
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markfrost - 173 days 9 hours ago
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I think they were trying to say product placements are illegal. Don't know much about the law behind it. Although here in the states, EVERY show has some kind of product placement. Some movies are even built around commercial advertising.
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SpoonyRedMage - 173 days 9 hours ago
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They'll probably do competitions to win a DS and Brain Training in every episode or something.
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GVON - 173 days 9 hours ago
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Sounds weird,how do sky have advertisement boards at football stadiums when there broadcasting then.

I'd guess they will use wii's and ds's during the show,that's not illegal.
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beeeffess - 173 days 9 hours ago
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Channel 5?

What a terrible channel to put it on. With the amount of money Nintendo has they can put it on Channel 4. They could even put it on ITV, there are that many game shows on ITV it would seem perfect.
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Fullish - 173 days 8 hours ago
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Smart thinking by nintendo me thinks
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