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Forbes: Nintendo's Brainy Strategy

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Burlingame, Calif. - "Brain Age" was all the rage in 2006. The collection of mini-games designed to stimulate your prefrontal cortex--in other words, stave off mental aging--was advertised in mainstream publications and coveted by the masses. The title, which convinced parents and other non-game-playing elders to seek out the Nintendo DS handheld console, is often credited with kick-starting the Nintendo revolution that expanded videogames beyond the core "Halo" or World of Warcraft" audience.
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forbes.com
Kurtis Bleezy - contributor
Published: 428 days 10 hours ago | News | Nintendo DS
 
 

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