From the article, "Naruto has sadly succumbed to the same fate as Sailor Moon and Dragonball. It became a worldwide hit. That's not the bad part though, the bad part is what happens after becoming a worldwide hit - the merchandising.
Companies decide that, since a series is so beloved, the franchise becomes this mystical money-tree. They have to quickly harvest as much fruit as possible before fans get smart/grow up and it all rots away.
Which often results in subpar games. Games so wretched that you wouldn't buy them even if they were in a $5 discount bin at GameStop.
Every once in a while though, developers and publishers will get things right. A licensed property will produce a good game. Lucky for Naruto fans, this has happened quite a few times and for quite a few systems. So today Important Importables will look at some of the more successful games based on the series."