Gamedaily writes: "The portable gaming scene has had its fair share of excellent role-playing games over the years, but it has never seen anything like The World Ends With You. While clearly falling into several standard role-playing conventions, it distinguishes itself in a number of original ways. The most obvious is the setting. Instead of throwing you into yet another fantasy or post-apocalyptic sci-fi realm, this one takes place in modern day Tokyo, within the confines of the famous Shibuya district. You'll take on the role of Neku Sakuraba, a reluctant hero heavily influenced by the Emo scene who is thrust into "the Game" against his will. Playing alongside his giddy and annoyingly cute partner, Shiki Masaki, they must race against time to defeat the Noise in the UnderGround (UG) realm or risk being erased."