Worst Ad Campaign Ever - Ghost Recon: Future Soldier

Ubisoft thinks its audience is a bunch of slobbering, pop culture absorbed morons. Seriously, how did they expect us to react to this Coco nonsense? I am beside myself.

[hellzsupernova]

lol what the hell did i just watch thats not seriosuly for tv is it?

[TekoIie]

I don't care about who she is. I just wanna know who the hell thought her voice would be good for acting... God she is going to be annoying to listen to...

[nveenio]

Ice T is cool, though.

[morganfell]

Whoever first created the ability to mute other players deserves an award. That is one of the most annoying voices ever. No wonder Ice T always sounds pissed off. He has been listening to a high pitched buzz saw...that nags...for 24 hours a day.

And I have to agree with the article. This is simply one of the most insulting ad campaigns in recent memory.

In one moment you have Ubi slapping people with their remarks that GRFS is an intelligent shooter designed for thinking players, a comment that basically states if you do not play this title then you are mentally feeble.

And then in the next breath we are hit in the face with this idiotic ad mackerel.

[ilikestuff]

id bang her out though

[Peppino7]

yeah but she isn't annoying to look at. anyone that says they'd throw her out of bed is a liar.

[dredgewalker]

Wadda hell did I just watch?!? That was the most annoying voice I've ever heard. Can't they just use a real soldier for the ad campaign? Who's the moron who made this ad?

[StraightPath]

this is a disgrace.

[Solid_Snake37]

Seriously, I had to fight the urge for throwing up multiple times while watching this... What were they thinking?

[ChrisW]

Totally... Nothing more disgraceful than a ditzy blonde with big tits and a thonged ass promoting a game that's all about guns and violence.

However, if you don't pay attention to the main point of the video, it was kinda sexually entertaining.

[Kurt Russell]

Another game set to kill its own franchise hahaha.

[lociefer]

well i feel insulted, should i, i mean, you guys have seen this too rit ? wow

[WeskerChildReborned]

You just watched the Worst Ad Campaign Ever lol. Hopefully it won't be on TV cause i'll just change the channel if it is.

[RIPSKATEDESTROY]

im still recovering from the "We Dare" campaign they did..

[Nimblest-Assassin]

Ubisoft why?

You guys make good games, but why do you guys keep doing this?

I was invited to the Assassin's Creed Revelations launch party in Toronto and it was awesome because

1) There was an awesome art gallery
2) Everyone got free Assassins Creed comics etc
3) Everyone was a fan and we all got to interact with each other
4) We got to talk with the dev's about AC future
5) We got to play the game

But one thing stood out this: http://resource.mmgn.com/fi...

What do NOS girls have to do with Assassins Creed?
What does this Coco have to do with ghost recon?

Why do you guys do this? Don't lower yourselves by thinking your fans are "slobbering, pop culture absorbed morons"

come on, your fans love your games, you don't need to do crap like this to get their attention

Hell the biggest fans at the launch party were female, remember you invited them for this: http://www.youtube.com/watc...

(edit: lol after watching this again I realized I was in the back playing MP while they were dancing)
Your fans love you.. do not lower yourself to this

[Dark11]

Ubisoft doesn't care about anything , unless it is AC related.

[Kurylo3d]

hate to disagree, but dont really understanding why your complaining about the girls. The majority of ubisoft games players are men between 16 and 30. Of course they are going to cator to that demographic and bring in hot chicks.

[TheGameFoxJTV]

@Peppino7, yes, because we all have your garbage standards and would sleep with anything. Be real. Not all of us are as desperate as you.

[chriski333]

Yea I gotta say worst videogame ad ever!

[BraveToaster]

...

[brish]

....

[HarryMasonHerpderp]

The little toaster! freakin awesome film!
haven't seen that in years!

[BraveToaster]

Hell yeah dude. Remember that air conditioner scene?

[HarryMasonHerpderp]

haha yeah! was so messed up! it used to give me nightmares as
a kid lol and this part http://www.youtube.com/watc...

[crimsonfox]

.,.I mean I get it...but...why?
I don't get it... nevermind

[ScubbaSteve]

Obviously this commercial is a showcase for the new future soldier battle armor, bulletproof implants.

[Dark11]

oh ubisoft...

[Ducky]

I didn't think they'd ever do anything worse than the "We Dare" trailer. Guess they felt like proving me wrong.

[Iceman X]

Man you guys better watch it, Coco is Ice T's wife. He might be reading these forums... lol.

[Dms2012]

Yes, I am afraid of an old guy who named himself after a refreshing beverage.

[F7U12]

correction, an ICED beverage.

[Fylus]

Damn, I could sure go for some of that right now.

[dark-hollow]

ice T coco flavor.

[TekoIie]

Dude coco has access to active camo now. He could be right behind you :S.... He has contacts :3

[Hellsvacancy]

LOL, wtf is Ice T gonna do TO ME? you lot maybe but ME? dont think so!

[Dms2012]

Ubisoft thinks its audience is a bunch of slobbering, pop culture absorbed morons.

Maybe not GR, but I instantly thought of COD fans.

[dark-hollow]

for some reason my interest in this game has been lowered.

[deletingthis34675334]

This is one of the reasons why games nowadays suck.

[PersonaCat]

Reading the article.... it seems like more cry baby news. There is nothing "sexist" about having Coco there. Is the commercial really bad? Yes lol, but not sexist. You don't know her, hell, she could be more of a gamer than the two athletes, yet all this article does is bash her because she took a job. Real mature.

[Fylus]

The sexist part is that she is bragging about fighting against men (in other words, for women, essentially), yet half the video is nothing but her ass hanging out while playing Kinect.

[Downtown boogey]

That costume she's wearing?
"Real mature." Srly WTF?

[Danniel1]

Of all the female gamers in the world, they picked a woman with big tits and stuck her in skin tight clothing.

I can't fault her for taking the job but fuck me you can't say this ad isn't sexist. That's the image of 'girl gamers' being presented by the media.

Her ability to play games is barely featured in the ad, mostly its just her shooting real guns in a catsuit!

[legend911]

It isnt sexist. Well in terms yes, but it is fair play. Guys love strong guy characters, i do too.. to be all strong when im that much in reality, girls like to be sexy with theirs, and we both like eachothers vice versa. So that's fair, its so stupid how females get to comment on the issue because us guys don't care. Nit that I approve of a lot of this kind of marketing, sure itd work for another game guys, but Ghost Recon... of enjoy it for another game but WOW? That is the ultime soldier game, and we're dealing with this? But yes, she's sexy. But for this game? :/ Market it where it counts.

[Downtown boogey]

@legend911

"Guys love strong guy characters, i do too.. to be all strong when im that much in reality, girls like to be sexy with theirs, and we both like eachothers vice versa."
-Defining sexist

[FCOLitsjustagame]

You're right that's no more sexist then a commerical having one of the NFL guys (bet Ocho would do it) playing Madden Kinect in just a jock.

If she was a real gamer she would be sitting on the couch with a controller and headset like the two guys.

[freakinglogan]

I will pretend that you are being sarcastic so you can maintain some dignity... However, I will address your points.

First, she is using a kinect to play a fps... she clearly has no idea what she is doing (and is not a gamer). Next, my girlfriend is a a gamer (and indie developer)... She spends way too much time fighting this stereotype. It this really how we want to portray female gamers? Also, ads like this alienate them. There are some really awesome girls in the gaming world... and this is an insult to them.

Lastly, I am not bashing her for taking a job. I am bashing Ubisoft for their moronic marketing campaign. You missed the point if you think it was really about her... She made some money, good for her. Shame on Ubisoft for insulting their audience with this nonsense.

[NeoTribe]

Her playing kinect half naked with her titties barely able to fit in her shirt and the camera aimed right at her buldging ass isnt sexism? looked more like a baywatch commercial.

[PersonaCat]

Wow, you guys are eating me alive lol. Maybe you should learn what sexism is before you go spouting off. A woman in revealing clothing is about as sexist as that commercial from kfc with that black guy dancing with chicken is racist. Basically making a big deal out of nothing. It really doesnt matter what I say, as you are all convinced this is so against women. I agree this is a terrible commercial, but not sexist. Agree to Disagree.....or just disagree.

[Fylus]

But that commercial was racist...

[Danniel1]

Please, miss the point more. It isn't sexist because there is a pretty woman in a swimsuit, it's sexist because that is apparently the way Ubisoft wants to preset the image of women playing video games.

It's sexist because it delivers the image of women gamers existing for the sole purpose of being sex icons for men.

What exactly do you think sexism is?

[Sidewinder-]

Casual, consolised shite.

[blackhammer]

Sounds like a review of Rainbow Six: Vegas.

[FarCryLover182]

Ubisoft have really put the nail in the Tom Clancy series. Sure they are fun, but only a shell of their former selves. SC5 was awful, but GRAW and RB6V were dumbed down a bit but still pretty true to their roots. Now Splinter Cell was ruined and now GR. I was anticipating GR but no squad commands like in the old games, regen health, and a MARKETING CAMPAIGN LIKE THIS!?!?

Sorry Ubisoft, I see your target demographic and I guess I'm not in it anymore. See you later.

[sjaakiejj]

What species is that creature? There's too much plastic :/

Must be one of the worst ads I've seen in a long time.

[Fylus]

It's a plastic blob beast.

[FCOLitsjustagame]

Species partially made of plastic = all the people in the mass effect universe after the synthesis ending is selected.

[Holeran]

That is the dumbest advertisement I have ever seen hands down. She should be doing a commercial for a adult store or something not Ghost recon.

[Fragger2k8]

Or perhaps a film called: Ghost Strap-on.

That definitely has to be one of the worst things I've ever watched.. And this is going to be for another retarded "reality" show? Ugh, I really hate this world.

[StayStatic]

zomg

[marcoskids]

HAWT!!!!!!

[Hufandpuf]

If you like dollar store toys. Seriously, she looks like a plastic toy.

[marcoskids]

She's worth a boner at least :)

[Tornadobounce]

Haha I love it!!!!! Guns and ass!!!! Woop woop

[legend911]

Ubisoft, if youre going to put girls in ads, which is fine depending on what they do. But they should at least get a sexy girl that fits, like wow?

[stuntman_mike]

I can just see the CEO meeting, "let's see what happens when we chuck a pair of tit's at it".

[DwightOwen]

Not the kind of girl you would expect to be able to shoot a gun. Pretty cool, actually.

Game is still shit, though.

[RockmanII7]

You have to ask yourself, do you want to be playing online with the target audience of this commercial? Because that's who is gonna be buying the game, and ultimately the ones that you will be playing online with.

[Ares90]

2/10
would not bang

[CoLD FiRE]

You are such a very generous person. I wouldn't even give her a rating but if I must, I'd say -12/10

[Yomaster]

DaFuqDidIJustWatch.jpg

[TheDivine]

Yea thats dumb but Ice is cool shit and he's a big gamer so i cant hate on him or his wife. She's not a good actress at all or right for a game commercial but shes a cool ass woman. This was just dumb on Ubisoft's part, why would a girl with massive tits make me want to play a tactical military shooter? Show the gameplay and maybe real military footage not women or even women shooting guns.

I guess this is where all ads and entertainment is heading. The majority of people today are dumb, ignorant, idiots who only care about kim kardashian or the new movie with explosions not politics, economics, or people starving.

[Nunchez]

Disgusting. No other word.

[Kiriel]

Sorry, what was this vid about? I got a little distracted watching great ass.

[CoLD FiRE]

I hope you're joking. There's no way any sane human being would find that disgusting ugly excuse of a person attractive in any way, shape or form.

@Below Why so defensive? Are you as ugly as that thing that my comment offended you personally?

[DarthJay]

This is the part where someone jumps in and says "um, have you looked at your avatar picture today?" I'm not going to go there, but I have to say, that was a pretty disgusting, ugly, excuse for a person remark to make about another human being, who by the way, is gorgeous in her own way and would probably make you wet your pants if you were she even looked twice at you.

Something tells me you have a little growing up to do BRO.

[kevnb]

makes sense considering the target audience, sadly.

[DarthJay]

"Her claim to fame is that she is married to Ice-T. I keep typing sentences and deleting them. I can not even figure out what to say about this."

One of the three best sentences ever put together in an article I read through this site. A+

[fatboyfsx]

haha nice avatar

[Reborn]

Saw this when it first came out on their FB feed.

Everyone on the comments was like.. wtf? Yeah, she took it cause it probably net her some good cash. However, what a poor way to deal with marketing your game.

[Pentumsmart]

The smiley at the end of the video said it all

[Rhythmattic]

Im definitely Ubi-Soft....... Better of using her for the skank...opps, Shank game.

[Hufandpuf]

That jaw could crack a coconut.

[EazyC]

Was that a joke? It's insane to actually look at where the GR series has come from....and become. I mean, i'm sure Future Soldier will be a very good game, but you can see they're now going for the "average dude bored of CoD who wants some filler til the next one comes out" demograph, rather than long-term Ghost Recon fans. Or at least thats what it would lead me to believe.

[tigertron]

I gave the beta a try and honestly, I'm not impressed. My favourite was the first GR.

As for the advert, it was pathetic, but she does have a nice ass...

[AusRogo]

Kinect looks like shit in this game.. except gunsmith looks awesome with it.. on topic, her voice is annoying as shit

[XboxInnovation]

These corps just don't give a shit about the hardcore fans anymore. Socom went a similar route and make their commercials all about the sharpshooter gun and dumbed the game down with XP and CoD features. Ghost is doing the same thing, trying to appeal to the teeny bopper CoD crowd.

I do like Ice-T, he is a gamer. His wife probably games too, but it's just the ad that is stupid.

[Ashunderfire86]

Wow!!! we get a plastic surgery babie doll with Ghost Recon for $60 dollars!!! beat that CAPCON!!!! Sell your overprices leather jacket elsewhere LOL!!!!

[Tzuno]

lame and stupid as the people that pulled this out

[kingboy]

Though i might not be a fan of the product ,you go girl & make sure you catch a big fat check too.."sigh @ these inappropriate comments"

[Colonel_Dante]

What a shame...
Ice T -s wife?
...
does he pay her by the hour?

[ReconHope]

Wow what was she wearing when her butt was just hanging out.

[VTKC]

I think Ubisoft need to fire whoever thought of this idea in advertiseing this game because it doesnt need to use these tactics to sell the game.

[ziggurcat]

oh dear...

[Zha1tan]

Ok she is actually good with those guns....she handles the recoil on the AK quite well..

She just got that little bit scarier.

[GamingPerson]

what is she doing out of ice t's kitchen.

[ziggurcat]

also, this is pretty much what people's reactions to this TV ad have been here so far...

[Kran]

Yes, because that's gonna make me buy it ¬¬

You'll have to do better than breast implants Ubisoft.

[JonDiskonected]

hahaha I won't buy this game, probably won't even rent it...what I will do though is watch this trailer more than once hahaha

[Superted2007]

Sex sells...give me an ad with Katy Perry, Megan Fox or Scarlett Johansson playing a game in their undies and I would be sold but not Ice-T's bitch

[Ashunderfire86]

Dude Even Megan Fox is a plastic babie doll like Ice-T's bitch. I say Katy Perry and Scarlett Johansson as long as they don't become overhype plastic babie dolls!!! Just face it man, that plastic babie doll look is going to make those girls 10 times ugly when they get older. O dear God LoL!!! wrinkled and saggy worn out tits, and a wrinkled old ass out of style.

[honkyjesus]

I was looking at this the other day and I couldn't help but feel, yes, this is how marketing execs see gamers. My wife loves this Coco, I think she is a pretty pudgy old lady.

[Kopite_2020]

I was toying with picking this up on the PC, that campaign just put the bar on the side of a resounding NO.