Sony Corp.'s Blu-ray technology for high-definition DVDs has given the Japanese electronics giant an opportunity it hasn't had in 25 years: the chance to win a high-stakes format war and reap the benefits across its sprawling empire. However, its victory comes at a high cost and may be fleeting.
Sony on Friday scored a key win by luring Time Warner Inc.'s Warner Bros. to its Blu-ray technology, putting itself in a position to triumph over Toshiba Corp.'s HD DVD after a years-long fight to become the standard for the next generation of DVDs.
However, Sony's push for Blu-ray -- which analysts estimate as an investment of hundreds of millions of dollars -- has cost the company in areas such as the key videogame market.
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The video game market is nothing compared to the money they stand to make from Blu-ray licencing.
i quote "However, Sony's push for Blu-ray -- which analysts estimate as an investment of hundreds of millions of dollars -- has cost the company in areas such as the key videogame market."
at the dude who wrote this, because of this move ps3 will be selling like crazy in the coming years, it cost some trouble and maybe hard ones also but now they are all drifting away!! so they r not loosing any key!!
But that was just another hurdle.
Sony is spearheading the Blu-ray format, but it isn't "their format". They're just one of two dozen board members, though they do have a lot of power within the BDA.
It would be pretty humorous to see a Sony-related format in future game consoles from their competitors. Already, the format war is a bit convoluted since the BDA's direct rival is part of STI, makers of the Cell chip for PS3.
The end part, something about them never wanting the Xbox to have a built in HDDVD player was an obvious dig at Sony, and a lousy one at that.
"We didnt want people to pay for somrthing they may never use"...
Obvious what its trying to get at but... EVERY PS3 game uses it :P