Ubisoft wants to offer PC gamers so much value the need for DRM "goes away"

Eurogamer:

Ubisoft's digital boss Chris Early told Eurogamer it hopes strategies including companion gaming, which sees spin-off experiences on mobile devices and social platforms feed into their related core games, and constant game updates, will discourage piracy.

[Emilio_Estevez]

Then they need to add more value I guess because their games still have crappy DRM.

[kevnb]

really

[Tony P]

That's a nice sentiment, but as always, I await the action that will back up that pretty speech.

[chanmasta]

Never had a problem with Ubisoft's DRM.

[h311rais3r]

Turn ur Internet off. Then u will

[chanmasta]

Why would I turn the internet off to create a problem? It stays on all the time, therefore I have no problem with Ubisoft games.
People take Ubisoft's DRM WAY too seriously. Sure, if you're playing on a laptop or something it's understandable, but most play it on a PC. Now, who turns off their internet while playing games on their PC? Hardly anyone.

[hazelamy]

not deliberately, but you can't tell me you've never lost net access before.
what about when their servers are down?

mine was down for a week late last year.

when you lose net access, those games have effectively been taken from you, without your consent.

in my book that's theft.

[ninjahunter]

Yay for contradictions!

[Somebody]

For two years I've avoided your games, Ubisoft thanks, to your DRM. Now I' rather interested with the latest Ghost Recon but your DRM is in the way. I was hoping that this article might give me a ray of hope...

Then.. I see these : constant updates, MMO style system (for singleplayer games?), social interactions....Those things are similar to what a constant online connection should be!

Just do what EA did and make a Steam clone. Or better yet Steam up your games.