150°

The Women of Electronic Arts

GA writes: "It’s great to see Electronic Arts (EA) do a video showcasing women talking about what it’s like working at EA. The women featured in the video below are in a variety of positions and showcase the diversity at EA. Hopefully the video is inspiring to young women considering a career in games.

Enjoy this look at what it’s like working at EA. "

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gamingangels.com
gypsygib4465d ago

I don't want to say anything mean or inappropriate because they seem like decent people but this isn't meant to PR their hotness right? Because, for the for most of them, that isn't happening.

Why was this made? What is it meant to accomplish? What's the message?

/confused.

LightofDarkness4465d ago

The website is Gaming Angels, they seem to have a gender focus. Which is not a bad thing, I feel that the women who REALLY work in the industry often go unnoticed because they're not considered "hot".

And if the complete MORONS on "The Tester" are what people want females in the industry to be like or if that's the kind of women being attracted to the industry, then this website is needed now more than ever :p

Kurt Russell4464d ago (Edited 4464d ago )

I think most people go unnoticed in the industry you'll find... Just a little name among thousands in the credits of a game... Women deserve to be equally as forgotten :D

LightofDarkness4464d ago

Haha, that is also somewhat true. It seems like anyone who's involved in the actual coding and technical development of a game are disposable heroes. Having spoken with a number of such people, they're much happier taking a corporate 9-5 job than taking another job at a development house. 10-14 hour days with no overtime, crappy pay, nil respect from management and laughable job security; almost everyone is fired once the game is done.

I've often toyed with the idea of going for such a position, but my conversations with these people have convinced me otherwise.

sllshrm4464d ago

WTH are u talking about?

I'm about to enter that region @_@

Rashonality4465d ago

you can't talk about women in gaming industry without mentioning Amy Hennig, she's one of the best game developers out there...PERIOD.

Pozzle4465d ago

It's sad how many articles about women in the gaming industry ignore Amy Hennig because she isn't traditionally attractive or young. IMO she's one of the most inspirational people (male or female) in the entire industry, and she deserves more recognition than what she gets.

Rashonality4464d ago

exactly, but like everything good in this sick world of ours, if it doesn't sell then it's not worth mentioning.

MidnytRain4464d ago

Amy accepted the Writers Guild of America award for Videogame Writing on Sunday for her work on UC3.

http://n4g.com/news/944673/...

90°

EA to Spend Billions Boosting Share Prices After Mass Layoffs

EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.

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techraptor.net
Yi-Long3d ago

Well, anything to make those shareholders happy, I guess. They're all that matters in this industry nowadays.

badboyz092d ago (Edited 2d ago )

EA stocks haven't been profitable in over 5yrs. They better hope Take-two don't get the FIFA license lol.

220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein66d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga65d ago

EA is already dying a painful death..

peppeaccardo65d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken65d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN65d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199264d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 64d ago
Knightofelemia66d ago (Edited 66d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575665d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies65d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde64d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos65d ago (Edited 65d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai65d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken65d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay65d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger65d ago (Edited 65d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

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80°

EA And Sony Layoffs, Entertainment News And More Skewedcast

Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.