120°

European PS Vita TV Ad Campaign Revealed

Sony has put up the advert that will be shown in Europe to bring awareness of the PlayStation Vita, which launches February 22nd. The tag line for the campaign is The World Is In Play.

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blog.eu.playstation.com
lugia 40004473d ago (Edited 4473d ago )

Finally, some ads to get the attention.

Although its just an "epic" ad, it doesnt show any features...

Gazondaily4473d ago

All Sony have to do is show Uncharted running on the Vita and text at the bottom saying:

"IN-GAME FOOTAGE....NO REALLY...WE SH*T YOU NOT"

farhad2k84473d ago

It's such an EPIC, manly ad!
Unlike the 3DS kid-ish ads.
I'm happy with Sony for once!

Lior4473d ago

What are they selling? This has nothing to do with the product and I do marketing it's really pointless again Sony and Im a ps3 fan

GribbleGrunger4473d ago

yep, Sony went and did it again! when will they ever learn. absolutely terrible advert that tries to play into the gamers psyche instead of pandering to the gaming spirit.

why not a guy coming home and looking for his Vita. he shouts through the house: 'Where's My Vita!!'

it then cuts to his wife playing little deviants in the bathroom and she smiles to herself one last time as she hears her husband cry 'where's my Vita!!'

from that point on, everyone would be typing: 'where's my Vita?' the advert could then have a follow up with both the woman and the man shouting: 'where's our Vita!' cut to a kid strutting his stuff down the street and impressing his mates with the Vita. and one last shout in the distance: 'Where's out Vita?'

Lior4473d ago

Yep it's not funny, doesn't relate to the product and isn't truthful about the quality of the games

GribbleGrunger4473d ago

the truth would sell this thing alone. all that advert did was say: Vita plays games. RUBBISH

Fishy Fingers4473d ago

And if you look really hard you might even see a PSV in there...

lorianguy4473d ago

I see what the advert is getting at, but you really need to know what a PS Vita is before watching it or it's impact is minimized.

VsAssassin4473d ago

The ad was spot on. It showed how normal lives can be transformed to different realms found in games. I thought the advertisement was well crafted; intelligently done. Now I know most of you here would rather see a montage of games on Vita, and although that is always a good thing, I think Sony will soon do something about that.

I loved the ad!!! great job, Sony!

extermin8or4473d ago

the ads great as long as they release others that show the cross play etc and games

moparful994473d ago

People are forgeting that ads perform much much better if they create an emotional response in the viewer.. I love how everyone on here is suddenely marketing experts whenever sony has been doing this for decades... I'm positive that there will be trailer montages and adverts that identify the vita and its specs, this ad does a great job of creating an emotional response and getting the viewer intrigued as to exactly what the vita is... Good job sony.

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140°

Bloodstained: Ritual of the Night DLC Adds Free Gameplay Modes

Bloodstained: Ritual of the Night has received a bunch of new DLC, including two new gameplay modes, for free.

90°

20 Best Survival Games of All Time

From base building to swinging willies, here are the best survival games around, which include a couple of less than obvious picks.

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culturedvultures.com
Vader822d ago

No 7 days to die is criminal

210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

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eurogamer.net
XiNatsuDragnel5d ago

Microsoft had a good idea but fumbled it again.

Cacabunga4d ago (Edited 4d ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow4d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1823d ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie3d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow3d ago (Edited 3d ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

3d ago
Hereandthere3d ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 3d ago
Notellin3d ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

3d ago
Hereandthere3d ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow2d ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere3d ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow2d ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX4d ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

Cockney2d ago

They chose well, Sony gave them the backing to pursue their dreams with no restrictions even tho their games especially dreams have very niche appeal. Media molecule and Sony deserve respect for this in an age of risk averse publishing.

RNTody4d ago (Edited 4d ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno4d ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Inverno3d ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

3d ago
fsfsxii3d ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno3d ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

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