30°

The 6 Stupidest Video Game School Commercials

If you watch TV during the middle of the day or late at night, market research has discovered that you're stoned, broke, lonely, uneducated and unemployed. For a for-profit college with a video game design program, that's like discovering your blind date is a sex addict. These colleges were so excited to tell you about your "future career in gaming" that they didn't have time to look up what any of those words meant. The confusion that followed led to these ridiculous commercials.

160°

Why Xbox believes it must cut costs and close studios

Companies, particularly public companies like Microsoft, need to grow.

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eurogamer.net
gold_drake5h ago

i mean its pretty simple, they spent close to 30 billion in acquiring activision, they thought they'd make it bk no problem, and that didnt happen.

its just shit that because of MS's miscalculation alot of people lost their jobs.

Jingsing1h ago

This is exactly what many people said would happen including the CMA and FTC. Lies lies and more lies and they allowed a $69 billion buy out to happen.

gold_drake1h ago

oh yeh it was 70 billion. that was my bad haha even worse.

thesoftware7301h ago(Edited 1h ago)

gold,

You can't be serious, right?

Do you think that MS thought they would make 80bill in a year & Half? They haven't even released titles under MS yet, lol.

But in fact, that A/B revenue is already paying off, look at the last earnings call. That $80 billion is long-term money, my guy, no sane person/company would think they would make that back in any short-term situation, it's a long-term investment.

Let's play silly then. If MS's reason for laying off staff and closing studios was due(which it really was not) to the A/B deal, tell me what Sony's reason was for past studio closures, the recent 900-person layoffs, closing Sony London, shutting down Dreams, and closing Japan Studio? Zipper? Psygnosis? cuts at all their internal studios.

Keep in mind, you are claiming MS's reason is because of the A/B deal; please explain Sony's reason.

Hofstaderman1h ago

You actually still defending them? Sheesh.....

gold_drake1h ago

this is not a sony vs MS debate. dont make it something it isnt.

and of course not, but im pretty sure they thought they'd make more money after the deal. they didnt, and closed off some studios.

its pretty insane to think there is any other reason for the closure of studios in this case.

romulus231h ago(Edited 1h ago)

(It really was) due to the Activision Blizzard deal and the loss of physical sales due to gamepass. You keep bringing up Sony in all your posts about this, stop deflecting and trying to change the topic, this is about MS and what they are doing.

BehindTheRows43m ago

Has nothing to do with Sony. Stay on topic.

notachance29m ago

once in a while you see someone too invested in their make-believe console war that everything happened has to be connected to said war…

a bit of banter between fans is normal, this crusade you’re doing now isn’t.

Chevalier10m ago

Wow idiotic. You bring up very old closures not that there haven't been recent ones from Playstations, but, seriously stop deflecting. This has NOTHING to do with Playstation.

Does Playstation got $3 trillion behind them and daddies wallet? No they don't so stop making a fool of yourself.

Xbox has never been profitable really and they just keep losing money so between their worst hardware sales, terrible 3rd party sales and now terrible 1st party sales.

Gamepass numbers that are no longer being announced shows their numbers after 3 years of missed targets has flatlined. Plus their recent gains up to 34 million were ONLY because they folded Gold members in too. Absolutely take your idiotic rhetoric out of here. Keep on topic without deflecting.

S2Killinit6m ago

Ayayayay with these xbox/MS excuses.

+ Show (4) more repliesLast reply 6m ago
anast1h ago

They are going to use AI for a large portion of the game development process. Upper management need bonuses and the shareholders need more money. So, people will lose their jobs.

Skuletor1h ago

Maybe they were already using AI to make business decisions, which would explain why they closed Hi-Fi Rush's studio, then said they need more games like Hi-Fi Rush not long after that announcement.

Crows9054m ago(Edited 54m ago)

They shouldn't have bought any studios. Some is okay...but they went on a shopping spree...stupid

Einhander197221m ago

The better question is why did Microsoft buy publishers for a service they were subsidizing they knew couldn't support.

And why are so many websites trying to make people feel sorry for Microsoft instead of truly criticizing the fact they are closing studios and killing jobs that would have been fine if Microsoft themselves hadn't gotten involved.

Quit feeling sorry for Microsoft and start feeling sorry for the industry and the all the gamers who are actually losing out.

THIS IS MICROSOFTS FAULT.

RNTody20m ago

The first thing that happens after any major acquisition or merger is a consolidation of the whole new portfolio, which includes cutting any excess, bloat or portfolios that don't fit the larger MO of the big boy. So far, it's been par for the course with Microsoft and that's why gamers have been so against this acquisition. Tango Gameworks is the beginning. You think Microsoft wants to pay to keep small timers like Ninja Theory in business?

There is absolutely zero evidence to suggest that Microsoft will improve any of these studios, but plenty to suggest that they will get rid of what they don't need and hold onto the IP. The real agenda of the acquisition was always to acquire The Elder Scrolls, Diablo, Fallout, Call of Duty, Candy Crush etc. that will create millions in passive revenue stream for Microsoft regardless of where the games release. Microsoft simply wants their cut.

Because of Games Pass Microsoft has no interest in investing in new IP which is risky and requires creative talent they can neither nurture nor manage. Game Pass has also not grown in the way Microsoft expected it to, even post acquisitions. Therefore the logical thing to do, without serious money makers to release, is to cut as much cost as possible.

100°

Former Dragon Age lead writer David Gaider pours scorn on EA's AI dreams.

"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".

LordoftheCritics2d ago

Publishers see gaming as another stock market.

isarai2d ago

I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.

Psychonaut852d ago

Friends don’t let friends buy EA or Ubisoft.

Chocoburger2d ago

I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.

120°

Phil Spencer and the Battle for Xbox’s Soul

Has the rapid growth of Xbox made the ship too heavy? Following the closures of Tango Gameworks, Arkane Austin, and Roundhouse, we explore what the future of Xbox could look like.

LG_Fox_Brazil2d ago

This ship was never meant to sail, this ship was made from the get go to sink as fast as possible. It almost feels that they want to lower the standards of quality in the industry so that they can fit in

rlow12d ago

I disagree, Xbox from the get go innovated and changed the industry. They did a lot of firsts and standardized a lot of others. It wasn’t till the beginning of the Xbox1 era that things started to go south.

Stevonidas2d ago

Yep, although I’d argue it started going to shit when they tried to hock Kinect on their audience instead of continuing to invest in their studios and IPs. 2001-2010 Xbox was peak gaming, though.

rlow11d 23h ago

@Stevonidas
I agree they never should have focused on it after the 360 era. But you do have to remember they were faked out by the huge volumes of Kinects sold. To quote info on Wikipedia, “Project Natal, It was first released on November 4, 2010, and would go on to sell eight million units in its first 60 days of availability.” So if your Xbox and see these huge sales on a peripheral where are you going to put some money? Criticism in hindsight is worthless…..if only we could all see our future. In other wards they had no way of knowing. Plus they had engagement numbers and a lot of signs pointed to people wanting it.

Their biggest mistake wasn’t the Kinect, but unlike Sony after the PS3 debacle. They didn’t double on down on exclusive good games. The other huge mistake was letting Call of Duty go to Sony.

Hedstrom2d ago

Phil wants Xbox to be as soulless as him!

Tacoboto2d ago (Edited 2d ago )

Xbox has no soul and Phil has no confidence, and it's impossible to say either do when they killed Tango and Arkane Austin.

Everything they've said since has only made them look worse to a point that they're actually less competent than Embracer.

Markdn2d ago (Edited 2d ago )

Whe you release something like the series S and expect it not to hurt your business model, and developers have to have parity with games. Then you know Microsoft don't care. Series s is the final nail that broke developers,

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