370°

Sony Gears Up for Holiday Marketing Blitz

Sony will launch a major PS3 marketing assault over the coming weeks as the system enters its first Christmas in Europe trailing Nintendo's Wii and Microsoft's Xbox 360 in terms of market share.

Sony hopes to capture the imagination of UK consumers entering the crucial holiday season with a flagship TV ad dubbed "The Entertainers". The theatrical ad, which features a magician, his assistants and an acrobat, will aim to promote the multiple capabilities of the PS3, which can play Blu-ray movies, features an internet browser, and can store photos and music, reports Guardian Unlimited.

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next-gen.biz
lawman11086014d ago

Sony needs all the help it can get.........Every single "Pro" 360 and Elite sold out 8 Arcade and 20 HALO 3 editions left over

PStriple7036014d ago

one store out of all the store in north america, the more you talk the stupider you look

rhood0226014d ago

@lawman

I saw the exact opposite at the Best Buy in my parents hometown in West Texas. One stack of PS3s (40gb)was down from 40 at 9am to 3 at 7pm. The 80gb was down from 38 to 10 in the same time. The stack of 360s, which included all SKU's (57) was down to 43 in the same period.

FF7numba16014d ago

what is 1.2 trying to say? theres a lot of dumbasses in his part of NJ? But seriously NA needs use their head ps3 is B-slapping xbox around the world.

ruibing6014d ago (Edited 6014d ago )

Wow, you are like a stalker. If the PS3 was a person, he/she would have filed a restraining order against you long ago.

+ Show (3) more repliesLast reply 6014d ago
Zhuk6014d ago

It will be all in vein as Sony will come last in sales these holidays. It just can't compare to the Wii's popularity and the Xbox 360s all-star AAA lineup which consumers worldwide are excited for.

OatLoops6014d ago (Edited 6014d ago )

-Isn't it "vain"?
-And you can't blame them for trying. Doing something is better than doing nothing.

devilhunterx6014d ago

yea. namely the 3 red rings of love

DEADEND6014d ago (Edited 6014d ago )

It's funny how you say that but it's PS3 that is out selling the 360 in Europe.

ruibing6014d ago

It's funny how Sony's vain attempts manage to grab hold of you and lawman's attention every single damn time. Please stop singing the same thing over and over again, it's always the same tune just on a different day.

+ Show (2) more repliesLast reply 6014d ago
IntelligentAj6014d ago

Let's get the ball rolling this holiday season!!!

IGNFTW6014d ago

THE AD DOESN'T FEATURE A CRYING DOLL,THEY SHOULD BE FINE

gamesblow6014d ago

All of Sony's overlooked games have a great chance of selling again this season do to alot of AAA games being pushed back and I'm glad for that. Ninja Gaiden Sigma, Genji 2, Folklore are just 3 of the games exclusive for Ps3 that will see sales jumps because of lack of software and they should cause all 3 are really exceptional games for what they do. Genji 2, to this day, is probably the best looking next gen game there is. Uncharted and R&C and GOW aside, of course... but Genji 2 is super impressive to look at. The texture detail is damn near unrivaled, folks.

It'll be an interesting holiday for Sony's older Ps3 games, I believe. I Folklore passes the 500,000 market easily, all do from lack of software on the ps3 end of things and rightfully so it should. It's an amazing game.

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110°

7 Deserving Games That Never Got Backward Compatibility

Backward compatibility works for many games on newer consoles, but titles such as The Simpsons: Hit and Run have been left out.

90°

20 Best Survival Games of All Time

From base building to swinging willies, here are the best survival games around, which include a couple of less than obvious picks.

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culturedvultures.com
Vader8223h ago

No 7 days to die is criminal

210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

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eurogamer.net
XiNatsuDragnel3d ago

Microsoft had a good idea but fumbled it again.

Cacabunga2d ago (Edited 2d ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow3d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1822d ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie2d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow2d ago (Edited 2d ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

1d 21h ago
Hereandthere1d 17h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 1d 17h ago
Notellin1d 22h ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

1d 21h ago
Hereandthere1d 17h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow1d 3h ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere1d 17h ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow1d 3h ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX2d ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

Cockney22h ago

They chose well, Sony gave them the backing to pursue their dreams with no restrictions even tho their games especially dreams have very niche appeal. Media molecule and Sony deserve respect for this in an age of risk averse publishing.

RNTody2d ago (Edited 2d ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno2d ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Inverno2d ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

1d 21h ago
fsfsxii1d 22h ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno1d 21h ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

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