200°

Why I love the new PS3 ‘Long Live Play’ commercial

CG - "Video game commercials are usually pretty straight forward. They give you the facts, tell you what you want to hear and that’s it. Very rarely are they as creative as the new PS3 commercial entitled “Michael” for their “Long Live Play” campaign."

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conflictinggamers.com
MultiConsoleGamer4608d ago (Edited 4608d ago )

The Long Live Play campaign is absolutely brilliant. A few weeks ago I was complaining that sony needs to capitalize on their 'retro-chic." They've done that and a lot more. Really makes me happy to be a gamer. This serious was obviously made by someone with a passion for the subject.

LOGICWINS4608d ago

I saw the commercial last night during "The Ultimate Fighter". Lets just hope it sells PS3s like Sony intended it to. I'm sure they didn't spend thousands of dollars paying actors just to please the existing PS audience.

EskiJoe4608d ago

A company using money to advertise? How outrageous!

LOGICWINS4608d ago

^^What are you talking about?

LOGICWINS4608d ago

Clearly it was sarcasm...I'm just confused as to what it has to do with my comment.

diehardgamer10004608d ago

Lol why do you always talk slick about SONY?

EskiJoe4608d ago (Edited 4608d ago )

:D Okay let me try to put more clearly:

You talk about Sony and their advertisement, how they spent money.

I said, that a company using money on advertising is outrageous /s.

Correlation is that a company (in this case Sony) used money to advertise their product (in this case PS3).

My point is: companies use money --- to advertise their products.

-------

I did a little search on the web, just to see how much corporations use on advertisement, here is what I gathered (source: wikinvest.com):

MSFT : $12.8 billion
SNE: $5.6 billion

Both in 2009. Costs include general, selling and administrative expenses. Note that MSFT and SNE is not restricted to xbox and ps3...

**EDIT: If someone else has a more reliable source or statement, then use that instead. Point is: companies use a lot of money to advertise.

LOGICWINS4608d ago

"My point is: companies use money --- to advertise their products."

I never denied that.

EskiJoe4608d ago

Ok, I just got the impression from your post, that you were concerned about the money spent on the advertisement. Wether or not the advert would pay itself by selling PS3's... Hence my reply and subsequent statement on advertisement expenses... :P

gamingdroid4608d ago

It is kind of how I feel too. It is one awesome video, but I'm not sure how it will sell PS3.

It seems the video is more of a fan service. In fact, a lot of the PS3 commercials seems to be like that.

Maybe I'm missing something?

+ Show (6) more repliesLast reply 4608d ago
beast242tru4608d ago

yeah its a great commercial and great thinking by sony i watched the video over a couple times to see if i can make out all the characters in there and that spot is loaded i would be afraid to hang out with most of them

MWong4608d ago

When I first watched the commercial I thought they were talking about Kevin Butler. I love the commercial though.

solar4608d ago

guess im in the minority here. i think the commercial is terrible. unless you know the characters in it how do gamers who dont know them relate? or understand what Drake has done for the PS3?

Quagmire4608d ago

I wouldnt say its terrible, its great for PlayStation gamers, but the hype around it is absolutely stupid.

Its just an advertisement people, nothing more nothing less. Saying it changed your life and calling it amazing is basically you as a consumer playing right into Sony's hands.

Plus, not to mention its only aired in America on TV.

Redempteur4608d ago (Edited 4608d ago )

"unless you know the characters ?"

So you think that there are people into gaming that doesn't know solid snake or kratos ?

Uncharted and assasin creed are the most sucessfull new franchises this gen...and you'd think people don't know them either ?

that more than 10 years after the first game , there still gamers that doesn't know about Agent 47 tatoo ( after a movie even ) and i could go on with more exemples ...

The PS3 brand is well know because there are plenty of well know characters and here lies the true force behind this ad

solar4608d ago

of course hardcore gamers know the characters. but the hardcore already have their consoles. so either this was a buttslap thanks for buying our console commercial or a try at intriging casuals who dont own a ps3. casuals are a bigger market now. Sony needs to market to them.

Redempteur4608d ago

no thanks ..i'd rather sony talking to me than trying to talk to people who aren't intrested ..that means hardcore games for me , not the casual crap from ios.

So glad they don't go there as if everyone copies that , then we're doomed ..

For casuals , you have MiniS , i don't care about that

Personnaly , i want my plane crashing into the desert like uncharted , i want to survive the barren land of hellgan.. i want to go tell the whole of Pulse that i won't go down ...i want to tell the borgias that the whole creed of assasins is after them and i want to tell Zeus that his end is near ..

casual market can eat sh*t ..i want my games.. Stop trying to think like a business man , they should market their next games to us , not to the moron playing angry birds

Wh15ky4608d ago

"unless you know the characters in it how do gamers who dont know them relate?"

You're not a gamer if you don't know at least some of these characters. I'd say the average gamer would struggle to identify all of them but surely anybody who regards themselves a gamer can identify at least a few as it does a pretty good job of showcasing characters from some of the most popular games available on PS3.

gamingdroid4608d ago

I think it is a awesome and cool video for fans, but I doubt the general public relates to it. That applies to almost all PS3 commercials I have seen.

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200°

Shawn Layden Hammers Down The Importance Of Preserving Games

Former PlayStation US bigwig Shawn Layden has weighed in on the subject of video game preservation during a chat with Lan Parties, stating that more should be done by the big players in the industry to help preserve games.

Preservation is important. I’m hoping that more people in the industry, certainly the big players, begin to realize that there’s an obligation and responsibility. This isn’t throw-away stuff we’re making. This is stuff that should be around for a long time because future generations will enjoy it in the same way that we have and it’s criminal that we’re not doing more to protect it.

Sony in particular has come under attack for its poor attitude towards game preservation, having originally announced plans to shutter the PSP, PS Vita, and PS3 stores back in March 2021. This was met with widespread backlash, resulting in the format holder confirming the Vita and PS3 stores would remain open.

isarai212d ago

Bring him back! Or put Shuhei in charge

Obscure_Observer212d ago

"Bring him back! Or put Shuhei in charge"

I would rather have Jack as Playstation CEO and Shu as President/Head of Playstation Studios.

But Layden is definitely better than Ryan

Eonjay211d ago

Wouldn't your rather the government pass a law banning PlayStation and requiring all citizens to purchase 15 Xboxes and GP subs?

Obscure_Observer211d ago (Edited 211d ago )

@Eonjay

"Wouldn't your rather the government pass a law banning PlayStation and requiring all citizens to purchase 15 Xboxes and GP subs?"

No.

I don´t want Playstation to disappear. Actually, I want Playstation to be quite successful and maintain its leadership on the market so MS could´t never get back to their cocky ways and f* with Xbox gamers ever again.

If you read my comment history, You´ll be able to confirm by yourself that I´d been actually encouraging your PS pals hurt by MS latest acquisitions to boycott Xbox games and support Sony instead.

So I´ve been noticing that only Jin Sakai, jznrpg and Apocalypse Shadow will actually walk the talk and boycott MS unlike some hypocrites talking sh*t about monopoly and consolidation, while giving their money to MS anyway.

Botton line, though, without Playstation as competition, Xbox gamers are doomed! Period!

shinoff2183212d ago

Meanwhile Nintendo shuts down what 3ds, and wii. You hear that

Fking crickets

-Foxtrot211d ago

Well yeah, it’s Nintendo, people don’t mind when they do something shitty

DarXyde211d ago

It's not that they don't mind. People just know what to expect from Nintendo. They're ridiculous in many ways. Charging for a terrible counterintuitive online service? Cracking down in emulation when they don't do enough for their own game preservation? Charging a premium for the tech they've got?

People mind, but they are perhaps willing to treat their bad behavior with less weight because they do deliver with games. It's functionally an abusive relationship with good sex.

Bizarre analogy, but I think it's true.

ModsDoBetter211d ago (Edited 211d ago )

Whilst the compang does the bare minimum with backwards compatibility?

EvertonFC211d ago

Preservation of games isn't just BC, so many gamers don't actually know what the full meaning of preservation even means.

ModsDoBetter211d ago

That's true, but the main focus from a consumer standpoint is allowing gamers to continue to play their older titles.

Preserving the history through backwards compatibility and ease of access, which Sony don't do a great job at...YET.

The ps catalogue is continually expanded and love being able to play older titles I enjoyed on PS3 like Tekken 6, so at least they're moving in the right direction on that front, albeit very slowly.

ModsDoBetter211d ago

Learn grammar is a bit rich coming from you who can't differentiate between your and you're. English clown 😂

blacktiger211d ago ShowReplies(2)
211d ago
FinalFantasyFanatic211d ago

Does this mean we can have a lot more "Playstation Classics"? I don't feel like we're getting enough for what was promised, at least they added a few games this month.

shinoff2183211d ago

True. I've been waiting for some of those old school rpgs from the ps1 ps2 Era, where f is legend of legaia Sony

FinalFantasyFanatic210d ago

Oh yes! Give me Legaia! I don't have my original PS1 copy any more (idk even know what happened to it). There's so many games I missed the first time around, I would love the opportunity to play them.

Yui_Suzumiya210d ago

The boom of Playstation Classics seems to have fizzled out last gen. Now it's mostly remakes or remasters.

MrBaskerville211d ago

Sony is in a position where they could do a lot, with their premium games. They have all the systems in place to do something cool on the psp, ps2 and psx front, but they don't really want to, it seems.

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160°

The 15 Most Tedious Things Players Have Done in Video Games

When something wonderful becomes something so mind-numbingly routine.

TheCommentator2801d ago (Edited 2801d ago )

Planet scanning in Mass Effect 3 really sucked.

Alexander1Nevermind2801d ago

In reference to farming bosses, I gotta say I loved farming bosses in the Borderlands Series for better loot. I hope they get crackin on 3 now that Battleborn has been deemed a failure.

ILikeGamesYeah2801d ago

Clicking through an agonising, poorly written clickbait article

2801d ago Replies(1)
Zarock2801d ago (Edited 2801d ago )

Forgot to mention the RNG Bullshit which Is World of Warcraft. People got their second legendaries on their alts while others whom spent more time playing didn't get crap.

100°

New Doctor Who: The Eternity Clock PS3 Trailer

A new trailer for BBC Worldwide Digital Entertainment and Supermassive Game’ upcoming Doctor Who: The Eternity Clock has just been released. The brand new trailer reveles that the game will in fact be a 2D platformer and players will be able to play as The Doctor and River Song.

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capsulecomputers.com.au
Godmars2904506d ago

Kind of disappointing that the game's "only" a 2D platformer.

DrFUD4506d ago

I'm thrilled it's a platformer because they can't screw that up.
I was afraid it was gonna be a point and click adventure game and those suck.

This looks like Shadow Comlpex and that would be totally cool.

Larry L4506d ago

I was personally hoping for an "adventure" game, along the lines of the new Sam&Max games, or even the X-Files PS1 game (if anyone remembers that). I think that would work for a Dr. Who game.

Or even better IMO would be a Dr. Who game made in what I call "the new generation of adventure games" which I think there are only 2 examples of so far......Heavy Rain and Jurrasic Park. A Dr Who game done like Heavy Rain would be INCREDIBLE.

Regardless of what I wish it were, I'll probably buy this game just because of the fact that I've been a Dr. Who fan basically since I was born (in the Tom Baker days), and have never played any kind of Dr. Who game, when I've been a gamer for the same amount of time.
I love Dr.s 1-5 and 9 and 10. Matt Smith isn't a bad Dr either, but after Tennant who was right there with Tom Baker, any actor wasn't going to be as good. But there has been some good stories in the Smith days, so I do like 11 as well.

But that's my problem with the game. If you asked 1000 Dr Who fans who their fav Doctor is, the vast majority wouldn't say Matt Smith. So I'm REALLY hoping this developer is smart enough to want to appeal to ALL Dr. Who fans and have unlockable Doctor skins, preferably for every single Doctor. But at the very least a Tennant, T.Baker and Hartnell skin to choose from. Besides, isn't this upcoming season supposedly going to be Smith's last? I thought I read that months ago. So they really shouldn't stick us with just the Matt SMith Doctor to use.

masterabbott4505d ago

Oh well its better than nothing i suppose

Cajun Chicken4506d ago

Actually doesn't half look bad. Doctor Who is a tricky thing to convert into videogames due to the Doctor's pacifism, I never once thought of a 2D platformer.

PirateThom4506d ago

I always pictured it as a Mass Effect style game where you travel to different planets solving puzzels and righting wrongs.

Also, the current Doctor would be fatally wounded in the opening scenes and regenerate into your created character.

The pacificism is always going to be an issue with a video game version, but the idea of avoiding combat platforming adventure seems alright...

MysticStrummer4506d ago

I'd rather see a Torchwood (Dr Who spin-off) game, but I'd bet the sexual orientation of the characters would be mostly or completely ignored in a videogame.

groupama34506d ago

is there a vita release planned?

groupama34506d ago

I was on mobile when I posted, so watching the video wasn't an option..

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