PS3A says, "When you play Battlefield 3 later this year, admire the soldiers’ realistic movements and then acknowledge the FIFA development team for helping DICE to implement this superb animation technology. However, whatever you do, don’t suggest that EA Sports designed the animations for Battlefield 3."
EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
This is how the games industry keeps pushing the boundaries, collaboration between peers. Nice :P
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"And I’m hoping one day that the world will realise that EA isn’t the mean marketing machine that it might have been in the past and that we’re trying to do the right thing, and I’m glad to be a part of that."
Maybe if their QA testers wern't useless for anything except sports titles... And if their servers worked and weren't super slow/buggy... then I would take that statement at face value.
This is all good so far, but lets see who changes first between EA and ACTI after the holiday season.