New PS3 Ad Finally Gets PS3 Ads Right

Kotaku: Games, games and more games. (Oh yeah, Blu-ray and Home, too.) This new Sony ad packs in a lot of info in a short amount of time. Best part? It doesn't annoy the crap outta us.

[HeartlesskizZ]

An ps3 ad that I love =) the music goes well with it =)

[JsonHenry]

Yeah, Sony finally got one right.

[HarryEtTubMan]

Stfu ugly biotch.... always scavinging PS3 acting like you're smart and know how the PS3 works... You don't know sh!t.... stay in the 360 threads if thats what u like... and prepare to get owned

360 Stealth Troll!!!

[BlazinEurasian]

Thats a good commercial break.

[BrianC6234]

Up until now there hasn't been that much to show for the PS3. But now Sony has a lot of great games either out or coming out soon as well as a ton of huge games for 2008. And now that the price is so low it's the perfect time for this ad campaign. Sony isn't dumb. These ads wouldn't work so well for a $599 console. But at $399 people will be a lot more interested.

Next year will be huge for the PS3.

[unsunghero28]

I've always thought that image to the consumer is (next to price) the biggest weight on the PS3's sales.

Now that people know the PS3 isn't just a $600 calculator, I think the beginning of... well, the beginning is finally here for the PS3.

[xhi4]

agree, this add is mad! The music is hectic!

[kingboy]

I hope Europe gets same treatment

[hardmetal]

Great ad. It all started since I presented CastlevaniaX commercial video. Sony & I have something in common.

Go Sony Go

[ktchong]

There isn't any clip of Lair in the ad!

[wil4hire]

in the recycle bin..

However, there is a dragon in the ps3 monster. if you lo0ok... and not troll.

[Omegasyde]

Wasn't two worlds suppose to be a "oblivion killer"? I mean sure Killzone was labeled a halo killer, but man Two Worlds sucked and even had the nerve to put that guys comment on the game box.

[crck]

when the only thing someone can troll about is the absence of Lair. It took you guys long enough but good job Sony.

[thereapersson]

You can see a dragon head in the onyx mass. I guess that ties in...

[Shadow Flare]

After the guitar gets smashed, there's a dragon that breathes fire. That's Lair

[Marceles]

LOL

[Dorian_D]

Alright Sony's advertising campaign seems to be back on track with glossy images/videos and getting right to the point what the ps3 is all about.

[supermandead666]

l don't want to be a jerk but the ad is old.

[Amp]

FYI, This ad campaign started airing November 4th

[Kleptic]

yeah it was on every commercial break yesterday during the Colts/Patriots game...

I hate the patriots...

[lonestarmt]

yup, plus they showed one during the nbc cowboys, eagles game. God romo is my favorite player.

Yup agree, I hate the pats too. Their coach is a weirdo, and tom brady always acts like there is something up his butt. Can you believe they claimed the colts cheated?? yeah coming from those guys, they would know right! I hope they never make it to the super bowl this year.

[Mc187]

I hat ethe pats too.

[supermandead666]

The ad is old because it been show on the internet and posted on N4g website before, and why i said is old ad. Fanboy stop been so touche.

[BugEyedEarl]

Every time Tom Brady throws an interception, an angel gets its wings.

[VendettaWFT]

I come in here to read the comments and all I hear is anti Pats slurs. Dude the Pats are the best team in football bar-none. They are absolutely dominating with MOSSSTALLWORTHWELKER...and nobody can touch the kind of season Tom Brady's having. Everything about this team screams wrecking ball. There defense is nasty, there O-Line is the best in the business (which they don't get as much credit as they deserve)...and Bill Belichick (love him or hate him) is the best coach in the game and puts his team in the best position to win. Theres a reason this team has won 3 superbowls in the last 6 years...and they didn't cheat in those games, the NFL committe proved they didn't. You might hate the Pats and thats alright, but don't deny that there the best NFL team on the field this year...maybe ever.

[Kleptic]

Nope...I have been a Colts fan my whole life...I don't think the Pats are the best team in the NFL right now either...Colts had that game...two screw ups on the secondary and a fumble or two from Manning...and the pats took it...that doesn't make the Patriots "the best team" ever by any means...that means they got lucky in the only big game they have played this year...

there is a reason the patriots, whom have scored 30+ points in nearly every game this year, where stuck with only 10 @ 9 minutes left in the 4th last night...Colts had the game, and dropped the ball (literally)...and everyone knows Manning is one of the best qb's to ever live when it comes to managing his offense...you can talk about Brady and all his record breaking passes this year all you want...you could throw a school bus at Moss and he would catch it...You put Manning on the Patriots?...No one would even remember who Tom was...also consider manning put up 20 points before that remaining 9 minutes of the game, against "the best defense in the NFL", WITHOUT Harrison...lets see how the rest of year pans out before calling the pats the best thing since sliced bread...

Brady has that smarmy cry-baby attitude that reminds everyone of his alma-mater...and the cheating issues of recent only further prove how corrupt, and overrated, the pats really are...

I'll admit I am a blind fanboy when it comes to NFL and College football (Penn State ftw!)...but I will never admit no matter what that the patriots ever did anything significant...haha they don't exist in my book...

[IntelligentAj]

I must admit that I always hated the Pats but the Raiders basically handed the Patriots the Super Bowl. The only team who can stop all those weapons on offense is the Colts(Who should have won that game if not for the fumble). I want someone to beat the Patriots but I honestly don't think it's going to happen.

Also didn't think there were any sports fans in here. Pleasant surprise!!

[BugEyedEarl]

The Patriots are undeniably good, but I still dislike them.

[Bathyj]

I love that song, where can I get it? It was on Wrestlemania 23.

Nice ad.

[GotAmmo]

saliva - ladies and gentlemen

[THE_JUDGE]

by Saliva and its called 'Ladies and Gentlemen'.

[arika]

sweet advertisment. keep it up sony!

[fopums]

if I didnt already own a PS3 this new ad campaign would have gotten my attention, I think its great!

love how they worked Spiderman 3 on blu ray and HOME into it as well

[nix]

makes everyone feel like buying one! q:

it's black. it's dark. it's powerful. and it's amazing! q:

[KS1985]

The only Game System Ad that have actual game footage, rather than looking at special channels or dramatic scenes.

I love it.

[hardcorehippiez]

and its the first time i think i have ever seen a good sony add. anything thats rocks is good in my opinion

[ikkokucrisis]

This is the best ad for the PS3 ever made

[sfinXters]

Ah, finally, a good ad. And its even not schizophrenic.

[TheExecutive]

I saw one with assassins creed today

[aiphanes]

The ps3 adds are awesome!

[Kleptic]

yeah what was that one?...I thought MS paid for ad rights for that game?...but there is an official PS add for CoD 4...in which it only shows the Playstation 3 logo at the end and has that PS logo to start the commercial (the same thing they have done since the PS1 days)...

in fact I haven't seen any TV spots for the 360 or PC versions of CoD 4 yet...

[thereapersson]

It's awesome how they actually showcase games and how they tie into the power of the PS3

[Bazookajoe_83]

If they only had done this from the beginning, they would probably have sold 8 million consoles by now..

[Crazyglues]

This is the kind of ad's we should have had all along.

[Kleptic]

I never minded the white room ads...a lot of people did I guess...but the baby I thought was creepy and cool at the same time...and the motorstorm ad where the truck just keeps getting crunched up and slammed around the room was great...

it was the "this is living" stuff that was absolutely terrible...made zero sense, had euro-trash film direction all over it, and made zero sense...awful ads...

[crank]

The Ps3 engines have just been started, the 360 had an emergency landing on mars, the wii put on a thermal suit and set up on mercury, while Sony is destined for the stars.

Predictions.

[beavis4play]

incredible, i love how stuff is constantly morphing- a real eye catcher.

[Shadow Flare]

Sony man, they confuse me. This ad is absolutely brilliant and its one of the best ads i've ever seen in my life. However the european advert with the red tuxedo man and the poodle and stupid cowboy crap...wtf??? The europeans ads are among the worst ads i've ever seen in my life. They seem to go for really weird ads that stay in your mind....no, just no. Just play the ps3 onyx ad because that is simply awesome. PlayStation ads should reflect what playstation has always done. Make gaming cool. Ads shouldn't try to appeal to gay eccentrics of the nation

[Vip3r]

This is one h*ll of a advert. Music works really well for it.

[supnub5]

now that's not the only ad, they are working on some more, and have anybody noticed ps3 started being advertised more (like a ps3 font at the back of the game ads, it now is as low as 399 ads)

[Maldread]

And it seems like i`m going to be the only one who thinks this : the music wasn`t that good if you ask me. I think they could`ve and should`ve chosen something better. But that`s just me by the sound of it, so maybe i just have a bad taste in music or something ;)

The Ad was great though, and Sony needs more commercials that focus on the capabilities of the PS3, instead of just weird stuff as the "This is Living" crap. Maybe that`s a bit harsh, but this was way better and more understandable that their previous ones. They should have this in Europe too.

Sony should keep on focusing on what matters : stunning games mainly, with Blu-Ray, PSN and Home in the background (which they could have pointed out was free by the way, although it could be a bit too much information in a 30 second ad). Mentioning the price starts at 399$ wasn`t probably dumb either ;)

[BrianC6234]

I haven't seen the ad on TV yet, just the Web. The music seemed okay to me but I didn't notice it that much. I was too busy watching the ad to notice. I think it does a good job though. You shouldn't notice it that much. It goes with the video and makes the whole ad better. I'm sure they could have done the same thing with other songs but this song does its job.

[Maldread]

Yeah it`s not bad, i just think it should`ve been better, since the actual video is awesome. That`s all ;)

[BrianC6234]

I watched the video again but paid more attention to the music. I actually like it. It goes with the commercial.

[Shadow Flare]

That really is an awesome advert

[aba]

Must have been the new hire, give em a raise.

[goodganja]

You know if it's a good ad because Microboyz world wide are actually getting jobs for once saving money for a PS3.

P L A Y B 3 Y O N D

[eagle21]

It's the same agency. This is just beautiful. "seeing is believing, please check to see if your still breathing"..."welcom e to the show" classic, classic, classic.

[wangdiddy82]

during the colts and patroits game yesterday.. Great time to be playing this commercial.. You know how many people saw this ad...

[THE_JUDGE]

yesterday and thats the way to sell it. Awesome stuff from beginnning to end! Better than the old ones and way better than the other guys!

[Hades1337]

Finally Sony are focusing on the game console side of things while still intigrating the multimedia side of it. They definitely squeezed alot into the ad, but the overall message comes across (buy this thing) lolz

[DiGiTaL Ki11eR]

I have to agree, I like this commercial. It makes the ps3 seem much cooler that it really is.

[lonestarmt]

what makes this ad soo much cooler, is that it actually shows gameplay of the games. I mean halo 3 was a cool game, but its commercial just had a camera panning over toys, then just says believe. Showing the gameplay will show people why ps3 is a more powerful machine.

PS I went to target yesterday and they were sold out of 40 gigs, they still had two 80 and 60. No wiis and six 360, and two elites. lol.

[BenderDGreat82]

that's the one I have and it's terrific. backwards compatability IS important so make sure to get it (or the 80 gib, but the emotion engine is not in that one). Plus, 4 usb ports might now seem that important, but trust me, it's going to be really big (i.e. Rock Band. Poor Xbox users have to connect a USB port to an electrical socket b/c it only has 2 usb ports in the front). On a different note, Sony, you're finally getting things right. My wii is collecting dust, my 360 is in the bedroom (with Halo 3 sitting in there all alone) but my PS3 is getting major use. I can't wait for Call of Duty 4, Ratchet, and Orange Box (oh, Rock Band too). God, i'm going to be broke this holiday.

[lonestarmt]

o I already got one! don't worry, I got it launch month! couldn't get it on launch day because of all those ebay bastards waiting two days before to get one.

thanks for the advice though! here is an agree and a plus bubble!

any one else been to stores? how do you guys think the 40 gigs are doing??

Also should I get call of duty 4 or haze ?? (or both??)

[PLAYWATCH]

Love the lines: "Ladies and Gentlemen, Good Evening. You've seen and seeing is believing. Your ears and your eyes will be bleeding. Please check to see if you're still breathing. Do you want it! Do you need it! Let me hear it!"

This is one Captivating Advert. It really demands your attention.

[Tyrael]

Really want a PS3 now, only problem is the only excuses I have for getting one don't launch until late in 2008 (FF13 and Versus look amazing) or at least until Blu-ray might win the format war...

All in all I have seen the ad several times and im pleased with it.

[Samer305]

Thats a sick ad!!

[Keyser]

they put their @ss into this one and it's about time. I've been satisfied with their product but their advertising has left a lot to be desired.

This ad makes you want to go get a PS3 which two of my buddies did this weekend so COD4 will be where I reside for the next few weeks.

Enjoy...

[Marceles]

They show this commercial alot too, and I'm still not tired of it surprisingly. This is alot better than their baby-scaring ads from earlier...they should get rid of that dark PS3 doomsday sound at the end of the commercials too, and add the chime when you first start up a game.

[badkolo]

finally, the best ps3 ad ever, ms is done since they have no clue how to do ads, also this xmas is all ps3, the lower price, all the stuff included that costs extra on the 360 plus as long as they keep pushing these ads sony will dominate all over again, plus the packaging on the ps3 boxes looks cooler then the lame 360 box it comes in.

ps3 will dominate and it will be due to ms sitting on thier backs doing nothing to counter sony, ms thinks that having a good lineup is good enough and they will soon learn thats what will kill them fast.

[DFresh]

I watched this commercial several times and it never gets old.
This is what you call originality right here.
How they incorporated everything the PS3 can do in 30 seconds.
That's just an appetizer of what the PS3 can do and trust me on this seeing is believing not just in games, movies, and music but the internet has also transformed as well.
Plus
I've also seen those new PSP commercials as well
for both entertainment packs and it's terrific.
It starts here that the PS3 will officially win the console war now already won the format war just now need to focus on the games now.

[Podnar]

It just summarized everything about a Playstation 3

[HondaSIRowner]

This is what PS3 needs, its not like Sony isn't a media company and are new to TV commercials.

I liked how they showed off some clips of HOME and the PSN store and Blu-Ray. Now that BR is in a PS3 commercial it will get noticed and hopefully it'll be shown in a cinema before the movie is about to show.

Just think how cool it will be to see it on a cinema screen with the heavy bass surround sound.

[zonetrooper5]

OMFG, that advert was awesome. Plus I want that music now!

Anyone know what the band/artsit or song is called?

[miguel54]

called Saliva ladies and gentlemen and that ad was awesome i mean i saw a simpsons commercial with it and an Assasins Creed and COD4 its freakin awesome

[zonetrooper5]

Thanks for that miguel54, awesome song haha.

[IntelligentAj]

I saw this commercial last night while watching Family Guy and I got hyped. The music was great and the PS3 constantly transforming put a good message across. This is what ads are supposed to look like. Welcome to the game Sony!!!It took long enough..

[err0rz]

great ad! it's really wonderful how most recent news about ps3 on the net are positive ones. like a SCEE representitive said about this holiday season: "we're just getting started!"

i think sony are making a strong come back, and by March 2008, the console's sales will definitely surpass 10 millions, imo.

[Mr_Kuwabara]

Yeah I saw this one on T.V and I was like wow. When they showed HOME I was like damn, finally Sony is trying with these damn comercials. Anyway I don't want to stir nothing since I detest the 360 and all, but Microsoft is also doing pretty good with there comercials.

[jorellpogi]

the ad is awesome. great work sony.

[D1SCOMBOBULAT3D]

At first I hoped 360 would take the hint, show some actual graphics in their console commercials.
But then, they might be a little worried the PS3 commercial would come on right after it, bring attention to how much better looking the games coming out now are on PS3 over 360.

[user9422077]

nice