Next week, Sony Computer Entertainment America will be bringing its new PS3 brand campaign to TV. Unlike the initial "White Room" ads, these will focus on key titles and PS3 features. GameDaily Biz chat with Kim Ngyuen, SCEA Marketing Manager, about the new focus.
Kim Ngyuen says:
"We briefed the [ad] agency in April that we wanted to emphasize the entertainment qualities and show off the primary titles [for the PS3] this Holiday season," described Ngyuen when asked about how the campaign was initially envisioned. "We wanted to show that, firstly, the games are here this holiday; come and get them! Secondly, we wanted to demonstrate that [the PS3] is an entertainment powerhouse.
The PlayStation 3 may not have been the strongest generation for Sony, but there were still some diamonds in the rough that deserve a revisit as PS5 remasters.
Even if they could just remaster and put on PSVR2, some would still look great as VR titles and could do a whole lot to bolster the headset w these exclusives! I'd imagine the investment of reworking these titles into VR would be way less than building new games from the ground up, and they could be amazing experiences, and VR often makes flat games feel fresh again. The Resistance and Killzone games are particularly what I want to see!!
The time is perfect for a resistance fall of man game campaign coop multiplayer
Resistance was ok but Warhawk and Starhawk was better and kept me coming back for almost a decade of fun and petty revenge on the loud mouth unskilled players 🤣
Edit I loved capture the flag dropping the pot on the flag carrier was extremely satisfying as well as transforming your plane in bot form and stumping them to death 😱
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I hope they don’t make another until the end of the ps5 lifecycle…. Show us a better jungle
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I've seen a few examples of the new campaign online... I think it looks great.
yeah, its time!
i think this will be a much better campaign then the White Room ones.
good, I think the whole crying baby, and woman on the john didn't really help ps3 image. Its time!!! new TV/ad campaign, Rachet and clank, heavenly sword, folklore, uncharted, get the word out sony! Hopefully the sleeping giant as awakened.