IndustryGamers spoke with Sean Kauppinen, PR veteran and Founder & CEO of International Digital Entertainment Agency, about the PSN disaster and specifically if Sony's been doing enough to communicate with its PS3 owners around the world.
"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.
...not yet but 100% within the next 10 years!
..Then Sony will use it like the drop of a hat. They're no different to the others.
They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.
I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.
Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.
I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting
People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"
@Einhander
Why defend him at this point?
It’s not taking things out of context, he said what he said.
Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.
AI has no place is so many creative based things.
Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.
AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.
People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.
It's not about replacing human labor. It's about making human labor easier.
Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.
15 years later and I still have 20/20 vision.
AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.
But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).
Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.
A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.
I hope this is one of those patents that never comes to fruition.
I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons
I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.
Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.
How rediculas really. You can't say a word that's allowed in most PG films and prime time TV but the game is based around killing the enemy team using guns, explosives etc.
It's just backwards.
What your talking about is called block list
In 2006 a spaceship dropped of the playstation 3/xbox 360 i say that that generation was the last great gen with game functions/tech that has yet to comeback
Anyhow the playstation 3 if you block listed a id they could not talk to you in chatroom with either text or voice. But that was pre mind fucked 2018 when people were more human than sheep.
But hey gta 6 is coming out billion dollar budget without a single player custom character creator and without singeplayer coop off/online something saints row 1-3 had on the xbox 360.
Take my social security and bank account numbers too! Here’s a picture of my wife and our address.
At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath
I genuinely get a bit worried sometimes when a friend says something that could be offensive In a party
Because I have no trouble believing some bans would happen when in a private party for saying something wrong
I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.
Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.
Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.
This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.
cool idea
cool idea for horror games especially
the way it's explained here sounds like it could never be forced hopefully, so that's ok with me
I'd give Sony PR a grade of C.
we have to remember its not a us company it is a Japanese which means its on a need to know, and in there eyes we don't need to know whats going on untill they let us now, just look at there history on news they do not tell any thing, look at the earth quake (on the nuclear plant for days its was like its ok.... then the S hits the fan and they still said its ok.
if its was a us company its just about a open book. agree or disagree it still does not change anything, its still down and when it comes back up there will still be no news.
They have been improving. Though I know they are still struggling the same way any high profile entity does when a disaster strikes. Knowing when to talk or not to talk. How much to say, and will today's truth be tomorrows lie by way of circumstances. Do you look weak if you say you don't know the issue? Or do you look weak if you don't talk and let people think you don't know. It's not easy.
Taking a week to tell me what information "might" be compromised? I would think the answer from me would be "absolutely f*cking not"
I swear if I have ANY issues with fraud in future no matter how small, I'm not touching anything to do with Sony. Not even the bloody welcome mat in their stores.
Sony need to hire Chuck Norris