GamingUnion.net: No one will doubt the success of Sony's VP of many titles, Kevin Butler, because as a marketing icon he is just about everything gamers can resonate with. He can do anything, has an answer for just about everything, manages to swing in gaming lingo while at the same time showcasing whatever title he's trying to drum up excitement for. Just about every single commercial he's in is memorable simply because he is in it. KB is a star, but I have to wonder just how effective his methods are. Sure I remember every commercial he's in, and there's not a single time that he hasn't made me laugh, but what was the last game that he marketed that I purchased? Killzone 3 perhaps, but I had already made up my mind to buy that title before the predictable Butler ad was even aired.
A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.
I hope this is one of those patents that never comes to fruition.
I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons
I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.
Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.
How rediculas really. You can't say a word that's allowed in most PG films and prime time TV but the game is based around killing the enemy team using guns, explosives etc.
It's just backwards.
What your talking about is called block list
In 2006 a spaceship dropped of the playstation 3/xbox 360 i say that that generation was the last great gen with game functions/tech that has yet to comeback
Anyhow the playstation 3 if you block listed a id they could not talk to you in chatroom with either text or voice. But that was pre mind fucked 2018 when people were more human than sheep.
But hey gta 6 is coming out billion dollar budget without a single player custom character creator and without singeplayer coop off/online something saints row 1-3 had on the xbox 360.
Take my social security and bank account numbers too! Here’s a picture of my wife and our address.
At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath
I genuinely get a bit worried sometimes when a friend says something that could be offensive In a party
Because I have no trouble believing some bans would happen when in a private party for saying something wrong
I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.
Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.
Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.
This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.
cool idea
cool idea for horror games especially
the way it's explained here sounds like it could never be forced hopefully, so that's ok with me
Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.
Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.
The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.
@car
The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans
https://www.pushsquare.com/...
@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.
@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.
Cacabunga
Helldivers 2...
Redemption-64
In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.
So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.
@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.
@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.
True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.
I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.
Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.
Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.
Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.
Besides, there is no reason why a person cant learn from past experiences.
I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.
Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.
I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.
Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?
GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.
I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.
Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.
Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.
They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.
Yep the huge issue with live service is they need paid players along with a reason to play them.
You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.
700 restaurants making food for every seat for 1000-3000 eaters just does not work out
Christopher
I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.
There are tons of live service games that are profitable.
Games don't have to be the biggest game ever they just need to make more than they cost.
I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.
Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.
I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.
Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.
I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.
And Im a single player gamer.
How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.
I did enjoy his GT5 ad, I have to admit.
I guess I can see where you're coming from... although... I mean... it's kevin butler!!! ;A;
I don't watch KB ads for the games! xD
Kevin Butler is a pretty talented guy. I dont own a ps3 but there's no denying Sony made a good choice to employ him to market their games.
I really don't get this guy. These ads aren't meant for him. He clearly isn't the kind of customer who finds out about a game from a KB ad. That's who these ads are aimed and they're good at it. Also no amount of KZ3 marketing was ever going to take a substantial share of sales from the monster that was COD:BLOPS(I assume this is what he meant when saying they had the same demographic),so there goes his founding example. This article really shouldn't make it to the front page but it will, sigh.
P.S. I was under the impression that KZ3 sold quite decently, considering it is an FPS(heavily saturated market) and also a console exclusive(smaller market than multi-plats), or am I wrong?