The Guardian's US correspondent John Sterlicchi reports in an analysis:
Alpha mothers, pre-teen girls, senior citizens -- these are just three demographic groups that show Nintendo's success in diversifying its customer base that sales of its DS and Wii are leaving its main competitors Sony and Microsoft in the dust. Even as Nintendo's share price is reaching new heights and breaking records, [read the full article for figures,] analysts including Goldman Sachs believe there is still an upside and recommend a "buy".
Wedbush Morgan analyst Michael Pachter believes Wii Sports and the ease of Wii's controller have opened up video games to new demographics. Nintendo is also using Evite and MySpace to nurture the proliferating Wii parties, which started without input from the company. Nintendo is also dispatching "street teams" of Wii evangelists to events such as home shows and fitness expos and advertising in women's magazines to continue to broaden Wii's appeal.
Pachter two seven-year-old daughters who are raising dogs on their DS, and he is astounded by his wife's conversion to video games. "I know before the girls got Nintendo Dogs, my wife had never played a video game in her life and she was completely opposed on moral and educational grounds to my kids even picking up a DS. Now she thinks it is the cutest thing she has ever seen."
The game where you got to look after and train virtual puppies has remained in people's hearts since its original almost 15 years ago.
Nintendo's popular virtual pet simulation game Nintendogs may soon be available on mobile devices, according to a recent patent filing. The technology is centered around augmented reality, allowing players to interact with their virtual dogs in real-world environments.
Nintendogs looks to be making a comeback, with Nintendo having filed a patent describing a potential mobile version of the highly acclaimed DS game.
It is changing gaming for the better
I'm very happy with my purchase of the Wii
I'm glad Nintendo is making games for my mom, sister, and grandma, now they can leave me alone while I play with my PS3. Maybe after they make millions off of these people, they will make games Nintendo fans actually like again.
It is changing gaming for the better