"A complete cancellation of the NFL season would cost Madden around 50% of sales," says one analyst.
A dark cloud hangs over the potential for a new season of football -- at least, in the real NFL stadiums. EA Sports’ Tiburon Studio continues developing Madden NFL 12 for all platforms, ensuring all the NFL teams and players will be active on the virtual gridiron by late summer.
"Fans of Madden NFL will not have their seasons interrupted regardless of when the labor issues are resolved," said Rob Semsey, director of public relations, EA Sports. "EA Sports will release Madden NFL 12 in August, complete with exciting new features and product innovation that will allow NFL fans to fill their desire for football."
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
What a lockout? What going on with the NFL.
Good. Bring back 2K already! =P
Hopefully the sales suffer enough that EA cant pick up the exclusive NFL license and then we can get some decent NFL games, Anyone remember a little game called ESPN NFL 2K5? Or even NFL Fever on the Xbox, or 989 NFL Gameday? Those were amazing Football games.
Without competition, there is no reason to improve what your doing. Madden is stale as four month old bread.
madden will sell more copies this year because of the lockout. people will feed their nfl needs with madden. Just because theres no nfl season doesnt mean they wont be buying the game.
"Meh, i was gonna buy madden this year, but i don't see the point considering theres no nfl season this year"
what??? makes no sense
I'd rather they just release this series every other year and offer DLC updates of new modes and rosters inbetween releases.