Ubisoft: Not our fault that our sex game's rated for kids

Ubisoft has commented on the age-rating for its "sexy" party game We Dare, after a week of pretending not to notice how f*cked up it is. The response? Blame PEGI, the European ratings board.

[sinncross]

Actually it is... if Ubisoft cared they would have requested that a certain restriction be put onto the game.
Sure, it shows a problem with the rating boards itself, but if Ubisoft intended the game to be for a mature audience then they ought to appeal.

Otherwise, I think Ubisoft is trying to look more conscientious then they actually are.

[MAJ0R]

no a company can't rate their own game and to put an age restriction would be ridiculous because that's PEGI's job, it's just that simple

[HolyOrangeCows]

True, but there should be at least SOME responsibility on their end with the advertisement. They sure don't MAKE it look its rating.

[Baka-akaB]

that's ridiculous . What would be the point of a rating system a biased party , in this instane the publisher , could influence ?

Someone didnt do their job and of course Ubisoft wont care and reap the benefits from it . Every publisher would

[gypsygib]

Ubisoft is right, it's the rating boards responsibility.

[sinncross]

You guys do know that they can,

Take the film There Will Be Blood, for instance,. The film was originally rated 12A in the UK but the distributors appealed for the restriction to be pushed to a 15, and that is exactly what happened.

A company can appeal the age rating... heck, many do already because they feel the board is being too harsh: you cant surely believe they wouldn't if they felt it was too low?

[Urmomlol]

Oh piss off, Ubisoft, you guys know a T-rated game will sell more copies to immature, impressionable teenage gamers. Don't try and sell us with your BS.

[gamingdroid]

Yes, but it isn't Ubisofts responsiblity to monitor the ratings board, PEGI.

It's interesting though, in the US people are super sensitive to sex, yet violence is prevalent. In Europe, they are completely opposite, super sensitive to violence, but just fine with sex.

I'd rather have sex than violence though! ;)

Still prefer to live in the US though....

[Miths]

Actually I think most of Europe is - very broadly speaking of course - perfectly fine with both sex and violence in media (as long as the proper rating is applied of course).
Germany (and perhaps a few other EU countries) seems to the rare exception regarding violence, with occasional bans or other strict requirements of violent games.

[Theyellowflash30]

Seriously, here in America sex is shunned so much but violence to a degree is acceptable for teenagers and kids. Kids play spin the bottle and truth or dare. This isn't that bad nor is it the end of the world. More teens are not going to engage in sexual activity because of this game.

[ZombieAssassin]

Ouch prolly a bad move, now PEGI will see this and be like...well we can't let the blame be on us so we'll have to start being harder on the ratings with all games.

[Baka-akaB]

you mean they'd actually do their job for once ?

[paintsville]

Wow here's something that the ps3 shameless wii copy can do.

[Neo Nugget]

.....what?

[AssassinHD]

Well they are right. Ubisoft is not in charge of rating the games.

[ProGrasTiNation]

No one in europe cares what rating is on it,its a game & will be played by people who want to play it.
Pegi gave it that rating because thats what the content in it is worth,its a fun party game & only in the U.S would it pose a problem

[dead_eye]

HAHAHA what an article loved the Josef Fritzl comment at the end.

[Relientk77]

...

They should still do something about it, and atleast try to get the rating changed

It is THEIR game.

[AssassinHD]

The rating was given by an objective party. The publisher does not get a say in the rating of a game because the publisher has a biased position. That is the reason why we have objective parties rate the games.

If you disagree with the PEGI rating you have the right as a consumer to just not buy the game.

[ezcex]

day 1 purchase with some alcohol. gonna get laid. w00t.

[undercovrr]

Damn thats a sexy picture

[MilkMan]

Yeah I got other things to worry about like the fucking government trying to take away my collective bargaining powers. You know taking bread from the table, WHO CARES about swapping partners man!

[BBAM]

wait... I thought this shit was a joke?
this isn't an actual Wii game is it...?

[tunaks1]

publicity. Thats all.
A shame really this game does not deserve the attention its getting.

[pcz]

i just want to spank that womans ass in the add