180°

Lawsuit Claimed Against EA

A new class-action lawsuit against Electronic Arts has been filed in response to a price inflation on all Madden titles by up to 70%. EA has an exclusive agreement with the NFL in accordance with these price inflations and has violated the antitrust and consumer protection laws by holding these exclusive licenses with the NFL, and other major companies (NCAA and Arena Football League).

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49erguy4872d ago (Edited 4872d ago )

Madden has football gamers by the balls and things will continue to be that way until this exclusivity shit is KILLED.

Bring back Dan Stevens and Peter O' Keefe!!!!!!!!

I SUPPORT THE STAND AGAINST MADDEN

Cevapi884872d ago

i doubt this will get any strong footing, but its good to see that the issue has been brought to the forefront...i doubt EA will do anything about the quality of their Madden games...each year they hype one minimal "improvement" and claim it warrants a $60 purchase....and i put improvements in quotation marks, because some of the changes arent seen as positives when looking at the feedback the recent Madden has gotten...EA bought the ESPN license, yet they continue to ram that annoying "EA ITS IN THE GAME" every chance they get at us as though we are mentally challenged to figure out that EA made the game...such a wasted opportunity imo

MAJ0R4872d ago (Edited 4872d ago )

I think it could do well because it a big problem and the evidence is not in EA's favor, and good for them for actually finding out they could sue them for that because it'a a legit reason that no one has thought of before

omegaheat4871d ago (Edited 4871d ago )

There's no denying that these guys have a compelling argument. There really should be some limits to acquisition and exclusivity at some point. It was very dirty of EA to pay for an exclusive lisence just because they were too lazy to produce a product that would be worthy of the 60 bucks gamers paid each year for Madden's annual release. The one factor that could hurt EA in this case is the fact that after purchasing the exclusive lisence, they hiked the retail price for Madden back up after the competition was no longer an issue. Believe me, if they could have afforded to buy the NBA license, they would have. NBA2K11 from 2K Sports is so good that EA had to cancel it's own long running NBA Live (aka Elite) franchise. This information could benefit the plaintiffs.

bayport4872d ago

Yeah they are really taking a dump on football gamers.. The quality of their games is such crap....

2k needs to make a comeback.

alousow4872d ago (Edited 4872d ago )

MAdden sucks they should give we need bak!

-Alpha4872d ago (Edited 4872d ago )

Hearing about 2K losing licensing really pissed me off. Back when EA was the Activision of today the tactic came off as lazy and immoral. Basically they couldn't compete with the amazing quality of the competition so they used their money to buy out the NFL. It thus allowed them to continue in mediocrity/doing very little to push themselves. Competition breeds excellence and EA couldn't keep up.

Unfortunately it works as history repeats itself to this day.

Cevapi884872d ago (Edited 4872d ago )

i agree with you, but the NFL came to EA with exclusivity rights...back then EA had the money to lock down the license...if Take 2 would have taken such a large gamble, it would have been detrimental to the company if the sales didnt pan out, plus they couldnt even compete with the money that EA was shelling out

look at the competition in the NBA games....EA cancelled their game due to 2K just outshining them every year...2K11 is the biggest improvement in the series....when was the last time you saw EA do that....they expected yearly roster updates to compete with a game that kept improving...no wonder Madden has become stale...the only reason Fifa has become credible again is because PES handed it to them last gen plus there isnt enough money to lockdown both the NFL and all the European Premiere Leagues

Soldierone4872d ago

Ummmm....people have this all wrong. It wasn't EA or EA's idea to pay off the NFL for rights. It was the NFL that came to EA and said "if you want to make games with our content, pay for it" which lead to an exclusive deal. Then 2k went and did the same to the MLB, thus MVP baseball was lost (thankfully Sony made The Show so we were not stuck with 2k's crap). Then both companies tried to get the NHL but the NHL sold both of them contract to use their content, same with the NBA.

So in otherwords the NFL greedy style busines (which is wideley known beyond video games) is what you should be mad at. Its their business structure that sucks, not EA's.

Either way 2K was good competition to make EA strive harder, but their games suck. Look at how their NHL titles cant compete with EA, how their baseball titles slump compared to The Show, and so on. Only thing they can compete at is Basketball. I will admit I liked the ESPN game but thats because it was sold for like 30 bucks the first day it came out. No I'm not saying Madden doesnt suck, as we know it does, but still its not that we want 2K games, its that we want the competition to make Madden better.

@ above, you obviously haven't played the new Fifa or any recent NHL titles. Madden is the only sports title EA is sucking at updating, the rest are improving each year.

dktxx24872d ago

nfl 2k5 was amazing. way better and more realistic than today's madden. hell it had better animations than current madden games do (i am not even exaggerating by the way.)

And 2k's basketball game not only is better then EA's offering, it actually murdered it. so you can't say madden is the only EA sports game sucking at the moment.

neo8814872d ago

If madden is the only sucky game please explain Ellite 11

Soldierone4872d ago

Elite 11 never even released, and personally I always liked EA's NBA titles because they were more arcadish which makes basketball actually fun, instead of boring.

I played 2k5 and by no means was it realistic, it was fun, but not realistic. Plus Madden proves that realism is what people don't want, it got more realistic which made it more boring, and look now you are complaining. Cus it sucks.

If you want to defend 2k then explain these
-Why are they not competing with The Show at all, 2k's baseball game sucks in comparison. They even released an arcade version to make money.
-EA's NHl title not only improved, but its won sports game of the year several times on end.
-2K was on the verge of cancelling their NHL and baseball franchises due to low sales and bad reviews. NBA is nothing more than luck that the team is half way decent.

I have nothing against people liking 2K, to each man his own. But I don't like their sports titles, and a lot of other people don't, but they are good competition for EA to make better quality titles. They can be blamed for the same things EA gets blamed for, any company that releases yearly titles can be blamed even Activision. but its a business model that works, so too bad.

iceman064871d ago

The reason that the NFL approached EA during the "auctioning" of the license was because of the size of the company...i.e. EA was rich enough. There is definite collusion in this situation. The NFL was well aware that EA was lucrative beyond belief and would be able to outbid any competitor on the market. Thus, Take-Two and 2K games was squeezed out. So sure it was a greedy NFL. But, it was also in collusion with a desperate EA.
As for the quality of 2K games vs. EA sports, it is pretty subjective. But, 2K put out quality titles in both NFL and NCAA football, NCAA basketball, and their juggernaut in NBA 2K. IMO, they turned to the NHL and MLB to supplement losses from football. EA, on the other hand, had the Madden series as their juggernaut and NHL and FIFA to supplement it. It has only been in the past 2-3 iterations of each of these titles that EA has out shined it's competition. It has probably out performed them due to the EA Sports moniker and recognition alone.
In the end, I wish for competition AND a return of 2K in the arena of football. 2K5, although not perfect, was a revolutionary football title. It combined things both on and off the field that hadn't been seen in such a complete package. It was so good, for it's time, that Madden is STILL cherry picking features from it and claiming them to be NEW.

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49erguy4872d ago (Edited 4872d ago )

You have twice the comments as me (I got 200) on a video game website. We all need to get lives. Your point? We're all gamers here.

ElVeneno4872d ago

Damn 49erguy I couldn't agree with you more. quit pretending like you're the "cool" one here.

badz1494872d ago

dude, that's overkill!

SprSynJn4869d ago (Edited 4869d ago )

If you are comparing suing a game company to posting on a message board, then I honestly don't think anything can help you in life.

49erguy4869d ago

Not only did I not compare anything, but I don't need "help in life." Way to respond 2 days later lol. Besides, WTF are you talking about? If my comment signifies that I need help in life, then you are so easily offended that I'm assuming you're a female.

I doubt you are a mature adult given your username, so I'll just drop it. My agrees vs your disagrees speaks for itself.

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220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein53d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga52d ago

EA is already dying a painful death..

peppeaccardo52d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken52d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN52d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199252d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

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Knightofelemia53d ago (Edited 53d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575652d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies52d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde51d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos52d ago (Edited 52d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai52d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken52d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay52d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger52d ago (Edited 52d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

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80°

EA And Sony Layoffs, Entertainment News And More Skewedcast

Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.

220°

EA - Continuing to evolve our business and teams

EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."

LG_Fox_Brazil60d ago

All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help

Jin_Sakai60d ago (Edited 60d ago )

2024 so far.

Feb ’28 Electronic Arts (EA) 670 (5%)
Feb ’24 PlayStation 900 (8%)
Feb ’24 Vice Media Group Several hundred
Feb ’24 Buzzfeed 16%
Feb ’24 NowThis 26 (50%)
Feb ’24 Paramount Global 800 (3%)
Feb ’24 SiriusXM 160 (3%)
Feb ’24 Snapchat 10%
Jan ’24 TechCrunch 8 + subscription product
Jan ’24 U.K.’s Channel 4 200
Jan ’24 Business Insider 8%
Jan ’24 Microsoft Gaming 1,900
Jan ’24 Riot Games 530
Jan ’24 Sports Illustrated Possibly all
Jan ’24 YouTube 100
Jan ’24 Pitchfork (Conde Nast) Undisclosed
Jan ’24 Universal Music Group Hundreds
Jan ’24 Discord 17%
Jan ’24 NBC News 50-100
Jan ’24 Audible 5%
Jan ’24 Google Hundreds
Jan ’24 Amazon Hundreds
Jan ’24 Duolingo 10%
Jan ’24 VideoAmp 20%

DATA AS OF FEB. 28, 2024

outsider162460d ago

Is it possible maybe this whole ai thing is in play?

just_looken59d ago

Another long list that skips over UPS cutting 12,000 jobs those workers as we know work without ac low pay and old box trucks but that company had to cut 12k jobs do too loosing billions of dollars year 2 year.

https://edition.cnn.com/202...

The greed and lack of transparency/oversight is disgusting.

Ups are still making bang but not enough for a golden boat fleet.

Remember we all use ups at some time even stuff in our stores this is going to be a huge issue gong forward i know in my area they removed half the state ups stores northern half least population got some 3rd party running packages now from minivans.

Sonic188159d ago

When I explan this I get called a troll 🤔 like wtf

thorstein59d ago

@just_looken

UPS is a different story altogether.

They are paying the people doing the actual work/ earning the money more and eliminating management.

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CrimsonWing6960d ago (Edited 60d ago )

You do realize around this time this happens all throughout many industries (not just the game industry), right? It has to do with taxes for these major companies, like tax subsidies for downsizing. You want to know a little secret? Around May or so you’ll see a spike in hiring…

It blows my mind that people are oblivious to corporate workings.

Andrew33660d ago

So over 25 huge companies cut jobs every year like this and it only got noticed this time?

CrimsonWing6960d ago (Edited 60d ago )

@Andrew336

Yes, that’s exactly what I’m saying. Google it up if you’re uninformed of how corporations work. Only gamers seem to live in a bubble and when they see things like crunch, acquisitions, and lay-offs they act like this is the only industry it happens to and how shocked they are about it.

Welcome to the real world, kid.

thorstein59d ago (Edited 59d ago )

EA CEO Wilson's total compensation was 20 million. Let's take away 19 million (I'm sure he can survive on 1 million.... somehow).

1 million is the salary of an in the chair developer @100,000 for 10 years.

He could earn 1 million a year.

And save the jobs of 15 in the chair devs for A DECADE (plus benefits) with ONE YEAR'S compensation.

RhinoGamer8860d ago

No Executive accountability or firings I see...

just_looken59d ago

Do not worry they will take over 40mill say sorry then get hired by playstation or xbox

blackblades59d ago

I heard Japan does it better, they do layoffs like what's happening with companies in the west. The higher ups also being agreeing to to lower there own salary. These MFs like jim and Phil isnt gonna do that they want that $

Sonic188160d ago

Like I said earlier, this is happening all around the gaming industry.

Petebloodyonion60d ago

The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.

TheColbertinator60d ago

EA is certainly among the worst,if not the worst

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