Play magazine take a look at the recent marketing campaigns going out for PlayStation Move and asks, for a company that delivered the Double Life advertisement, can’t they come up with anything better?
Air Conflicts: Secret Wars debuted in 2011, and later updated for modern consoles. However, it's the PlayStation 3 edition that stands out.
Joy Ride Turbo launched 10 years ago today. The first title was Xbox Kinect exclusive, yet this sequel failed to support the device at all.
Cultured Vultures: "Sadly, not all hardware is created equal, and no matter how much developers might try, some gaming hardware just fails to hit the mark. We’ve compiled a list of 10 gaming hardware fails, and boy did some fail hard."
I would label the Power Glove, Kinect, and that Tony Hawk skateboard more as hardware addons hardware failure would be like the Virtual Boy and one day Stadia.
The picture should be the 360 RROD. When I think of gaming hardware failures that's what springs to mind. Kinect and it's bundled price tag definitely hobbled the already underpowered Xbox One though for sure so I would give it a close second place.
Lol I had the Atari Jaguar, surprised its "competition" the 3DO isn't on the list too, both as "popular" as each other.
Stadia is a weird one. It hasn’t sold at all well but in terms of how it works it’s still miles ahead of Xcloud in terms of stability and performance. Xcloud is still a way behind and that needs sorting but it will be in time. Stadia for me is one of those things that will go down as a what could have been moments. With better marketing it could have been a roaring success. I still play it and it remains the best place in my opinion to play CyberPunk 2077. Only platform I have played it on without having any issues at all. The tech is great. The concept is fine. Marketing terrible. Shame really.
The Xbox One was Microsoft’s Nintendo Wii U. Undercooked, undersold and just an unholy mess. The thing is with any of these failures is to learn from them and thankfully both Nintendo and Xbox did just that to the benefit of gamers everywhere.
While I wholly agree that the Kevin Butler campaign is better (imho there are awesome and should actually be adopted into the other regions), I fail to see why Sony EU should alter their Move ad strategy when the ads are having the desired effect on the region: Move is selling better in EU compared to the US and Japan regions.
sony is trying harrrrdd.. to get into ppl homes here in UK. their ads are everywhere and little kiosks.. and they are trying to look more casual like how MS is doing with all this funny sugababes ads.. which is funny since they all screamed we are hardcore .. lool.. by the way the sugababe ad is the worst i hv seen.. damn and i thought MS was bad.
THing is 8thnightvolley, Hardcore gamers keep up with what's going on in both gaming world, tech world etc.
Casuals do not.
That's why they like to be fed like the wii has done for them, Kinect is trying to up the feeding frenzy and Sony getting in on the action.
But move does both.
Kinect and wii do not.
HARDCORE.
Different areas, different mentalities, different advertising.
Besides, no one was complaining when even fake commercials like this
http://video.google.com/vid...
were out.
Fast forward to 2010:
no one's talking about the Wii unless you're over 75.
Just kidding, the Wii is a nice console.
It's a difficult product to advertise out side of the base. Move has sold mainly to existing customers and outsiders see it as a Wii wannabe, that can't make marketing for different demographics easy.