Eric Bethke offers a very rapid review of the history of virtual goods and social media as applied to the virtual gaming space, that leads to understanding how these past trend lines will predict the future direction of social gaming. The speaker formally created and ran GoPets a virtual world featuring People, Pets and Gaming, and last year joined Zynga the world's leader in Social Gaming. Applying experience from being based in Asia for 6 years and the intense learning from Korea Erik Bethke will sketch out some likely future directions for the social gaming industry.
Erik Bethke currently the Director of Product on Mafia Wars – where millions of people rob, steal, and murder on their way to gaining power in the world's largest crime MMO.
The acquisition of Zynga by Take-Two Interactive might become the video game industry's version of the AOL Time Warner merger.
I have to give props for the use of Electric Boogaloo reference. I don't think many young folk will even know what that is.
On topic... wasn't that where Don Mattrick went after leaving XB?
Mobile publisher and developer Zynga, with the hiring of Matt Wolf as VP, seeks to reaffirm its intentions to enter blockchain gaming.
After a year in soft-launch, Zynga's nostalgia-evoking title FarmVille 3 is geared for a global release with the launch of a sneak peek video
