Sony Online Entertainment's head of business development, David Christensen, has pointed to some naiveté when it comes to the Western understanding of other cultures.
He was speaking following the unveiling of the publisher's new MMO, which takes inspiration from a holy Hindu poem, and aims to promote awareness of the religion to Western audiences.
"Unfortunately I think most people - not just those in the gaming industry - are a bit naïve when it comes to any culture but their own, which is precisely why SOE believes it is of the utmost importance to partner with local talent in every foreign market we enter," David Christensen told Eurogamer. "To be successful in a territory you have to think like the consumers there."
WTMG's Leo Faria: "Awesome. This is Mullet MadJack in a nutshell. It could have easily been just another first-person shooter with a neat visual gimmick, but its developers went above and beyond with a lot of style and a fantastic gameplay loop, which is equally enjoyable in either Easy or Hard difficulties, for completely different reasons. It doesn’t matter if you just want to feel overpowered against an army of robots, or if you’re looking for a challenge: Mullet MadJack delivers in spades. This one is an absolute must-have, and one of the most delightful hidden gems of the year so far."
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The samurai dude is black....because of course he is. Because that makes total f***ing sense. I honestly wouldn't expect anything less from Ubisoft.
Good luck to them... I'm used to FFXI where you constantly see messages like "JPN ONLY" or "NA NO."
Some of the best parties I had were JPN parties, but there were lots around who wanted nothing to do with North Americans.
Making MMO's? Didn't Blizzard give them the boot? Come on, give up your MMO's suck.