Ubisoft CEO Yves Guillemot used his keynote speech at the Edinburgh Interactive Festival this morning to call on the industry to recognise that consumers will be the creative stars of the future – and that developers need to give them the tools to create the next generation of best-selling titles.
Revealing that Ubisoft currently has a top secret game in development with a primary focus on user-created content, Guillemot said the spotlight needs to shine on the user and reward them with incentives, to open up the industry to new consumers.
This looks like a great way to play.
Rocksmith+, the award winning music-learning app that teaches you guitar and piano with thousands of hit songs, is coming to PlayStation and Steam on June 6, and is available to wishlist now on both platforms.
"The sudden closure of several video-game studios at Microsoft Corp.’s Xbox division was the result of a widespread cost-cutting initiative that still isn’t finished.
This week, Xbox began offering voluntary severance agreements to producers, quality assurance testers and other staff at ZeniMax, which it purchased in 2020 for $7.5 billion, according to people familiar with the company’s plans. Others across the Xbox organization have been told that more cuts are on the way.
Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said.
Game Pass has not seen the massive growth that Xbox boss Phil Spencer may have been hoping for."
"Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said"
So what you're saying is...you bought all these studios and you guys can't run them.
Jesus.
Reports are suggesting that Game Pass will be getting a price hike soon and that Call of Duty may not be added to the day one offering. I honestly have a hard time believing this but it does beg the question why exactly did GP fail? I think the answer is that it just didn't get the growth that it anticipated. Jim was right but I wish he wasn't because at the end of the day, its gamers, devs and other front-line workers who have to absorb the blow for Spencer and team's miscalculations.
For all the armchair executives who were calling for Sony to release its big-budget AAA games on PS+, the same exact thing would have happened at PlayStation. Game Pass has killed Xbox. Congrats.
A look back at 4A Games' admirably consistent post-apocalyptic shooter franchise.
Well Ubisoft has to do something since they can't figure out how to utilize the PS3.Pretty bad when they have to rely on us the consumer to help them now.
here we go - copying the LittleBigPlanet idea :)
They're budget doesn't call for training, instead just a cry for help. "General public, please educate us.. show us how to program".
Ubisoft=Microsoft fanboy.
"If the creator only has an Xbox 360 then we will help him port [content] to another console.
This is going to bite MS in the ass in a few years when this gets to be a popular feature. Now it's not a major problem but if UT3 and games like this make it a popular trend, It will be a problem down the road.
LittleBigPlanet much Ubisoft? Everything they've said about it so far, contains thigns already in LittleBigPlanet.