Running a gaming forum is a thankless task. Trolls, fanboy posts, and constant accusations of viral marketing means a moderator's work is never done. With all the nonsense, it's hard to simply get together and talk about video games on the internet.
Thanks to a new program initiated by THQ, those accusations of viral marketing are going to get worse.
According to a recent press release from the company, a new program entitled "Honor Guard" is being created for the upcoming release of Warhammer 40,000: Space Marine. The program rewards people with "reward points for viral activity."
Warhammer 40k Space Marine could be getting an extra DLC Pack to celebrate its 10th Anniversary.
Alex & Mike talk Biomutant, a game from Experiment 101/THQ Nordiq you likely have not heard of. While the AAA side of the industry tends to homogenization and imitative, cinematic presentation, “AA” games remain creative and innovative in 2021. Drawing on inspirations as varied as Dark Souls, third person shooters & kung fu cinema, Biomutant is Ratchet & Clank on acid, developed by a team of 20 people.
''Warhammer 40K fans will have a lot of fun with Space Marine, obliterating swarms of enemies from the known factions''
It is a really solid game with engaging melee combat and shooting mechanics. Also the feeling of power is great! Please, sequel this
I think it's a great idea - fair play to them!
Totally scummy.
It's stuff like this that has me convinced that paid operatives are here on N4G. Some people care about their console a little too much to chalk it up to pure fanboyism.
I hate the idea of viral marketing in principle. Discussion should be held on the grounds that there isn't immediate personal gain to speak to other people. We're all here to disagree, agree, discuss, gossip – but not because we're getting paid or rewarded to do so. This really undermines some communication basics and it's a disturbing trend to see.
lol, interesting scheme. Doubt it'll have much effect though.
Viral marketing is brilliant. Twitter has become a marketing solution for so many companies. The analogy I heard dealt with NASA. They spent millions developing a pen that would write in zero-gravity. Russia's solution? They sent pencils.
Twitter and viral marketing are the pencils of the marketing world. Awesome how the internet has made viral marketing a viable strategy.