230°

Why is Microsoft so bad at brand names for its products?

The Guardian reports on Microsoft's inability to give its brands good names apart from "Windows" and "Xbox".

"Nobody knows. It has managed to come up with a couple of good ones down the years - "Windows" ain't bad, nor "Xbox" and you could even tip your hat a little towards "Zune", though that started out as "Argo", which at least has the benefit of being at the start of the alphabet. But we know that the product it likes to call "Silverlight" (its Flash killer) is really known inside the company as "Windows Presentation Foundation/Everywhere" - make sure you include that slash, now - and last week it affirmed its clunkiness by announcing that its bittorrent-alike sort-of peer-to-peer service, known as "Avalanche" while being developed in Cambridge, would be released as "Microsoft Secure Content Distribution"."

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guardian.co.uk
Lord Anubis6125d ago (Edited 6125d ago )

There was or is a more interesting article from Cnet's news.com. It was really hilarious because Microsoft just cant named products with out having a sentence to describe their products.

http://news.com.com/Microso...

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The company has a rich history of products with names that are excessively wordy. Arguably one of the most convoluted monikers announced by Redmond (though thankfully later shortened) was its appellation for the mainstream 64-bit version of Windows XP: Windows XP 64-Bit Edition for 64-Bit Extended Systems.

Its woes in product naming and packaging are legendary both within and outside the company. A popular video has made the rounds on YouTube outlining what Microsoft might have done if it had been tasked with designing the iPod's box. Instead of the minimalist carton that Apple came up with, the video ends up with a text laden container for the "iPod Pro 2005 XP Human Ear Professional Edition with Subscription."

It later emerged that the video was done by people inside Microsoft.

"It was the packaging team trying to make a point about design," Webster said.
///////////////////////////// /////////////////
the video is here.
http://www.youtube.com/watc...

DJ6125d ago

-still laughing- "Now THAT has shelf presence." pfffft

the_round_peg6125d ago (Edited 6125d ago )

Microsoft should have called it the "Console for Windows", "Windows: Console Edition", "Windows in a Box", "Zune Box", "Playstation Terminator", "COS" (Console Operating System), or - better yet - the "Super Duper Gaming Module".

Lord Anubis6125d ago

would those names be the pro, the business or the home edition? You have a bright future. Maybe you should work for Microsoft.

XxZxX6125d ago (Edited 6125d ago )

Ppl will avoid windows when they have a choice. I think XBOX is a good name. Simple and easy to remmember. Consoles for windows.. too long and Windows!!

kevin11226125d ago

i actually think xbox is a good name as well.

XxZxX6125d ago

I think windows pretty much kill microsoft brand. People are tired of crashing Windows but still can't avoid the product. But when microsoft faced strong competitors, they're usually not doing very good, because consumers now can avoid it. With XBOX 360 RROD mimicking Windows BSOD, mainstream may already avoiding XBOX 360 which resulted in the poor 1.1mil shipment this quarter.

toughNAME6125d ago

yeeeah xbox is a pretty dumb name

but common lets be honest..playstation isnt that good either

sounds like one of those playground things at mcdonalds

ARog346125d ago

...Oh and don't get me started on the Wii.

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420°

Report Claims Xbox Is Planning More Cuts Following Studio Closures

"The sudden closure of several video-game studios at Microsoft Corp.’s Xbox division was the result of a widespread cost-cutting initiative that still isn’t finished.

This week, Xbox began offering voluntary severance agreements to producers, quality assurance testers and other staff at ZeniMax, which it purchased in 2020 for $7.5 billion, according to people familiar with the company’s plans. Others across the Xbox organization have been told that more cuts are on the way.

Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said.

Game Pass has not seen the massive growth that Xbox boss Phil Spencer may have been hoping for."

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purexbox.com
just_looken14h ago

Sense it seems very few remember that human's were around before 2020 the next studio to close will be bethesda based no doubt on the history of.

Fallout 76
Elder scrolls online
elder scrolls blades mobile
fallout mobile
The vr versions of old games

Then you got starfield pissing out cash nothing to cover it.

I doubt tod's team or any sub team is making m$ cash they are no doubt on the chopping block for job cuts

If you can remember before 2020 even fallout 76 was made with over 4 studios.

purple1011h ago(Edited 1h ago)

pretty sure starfield coming to playstation 2024, nx gamer deep diving on the creation engine update in a recent blog, he seems to think, there is a lot of stuff developed to use on starfield for its Playstation release,

who will buy it though, ?? I think M$ has lost all good will now, after the Activision debacle, and now all these studios closing, people dont want to support them even if the game is half decent

Abear2148m ago

Bethesda is the only studio to release anything noteworthy on Xbox. Take Bethesda out and they have nothing this Gen. Hifi Rush and Starfield are probably their two biggest hits.

-Foxtrot15h ago

"Speaking about the closures more broadly, Booty said that the company’s studios had been spread too thin — like “peanut butter on bread” — and that leaders across the division had felt understaffed. They decided to close these studios to free up resources elsewhere, he said"

So what you're saying is...you bought all these studios and you guys can't run them.

Jesus.

Inverno15h ago

Spread thin after firing over 2000 employees a few months prior. So basically they created the problem and their solution was to just fire more people. Absolute geniuses over at Xbox, of course can we even believe this to be the reason for the closures?

just_looken14h agoShowReplies(1)
Profchaos14h ago

Leaders can't run them hire more management create new roles don't shutter entire studios cause you can't figure out how to run them.

Unless the reality is this whole consolidation thing was really an excuse for IP harvesting

anast3h ago

He's lying. They are doing it for the shareholders.

Eonjay15h ago

Reports are suggesting that Game Pass will be getting a price hike soon and that Call of Duty may not be added to the day one offering. I honestly have a hard time believing this but it does beg the question why exactly did GP fail? I think the answer is that it just didn't get the growth that it anticipated. Jim was right but I wish he wasn't because at the end of the day, its gamers, devs and other front-line workers who have to absorb the blow for Spencer and team's miscalculations.

15h ago
NotoriousWhiz14h ago

And out of the ashes something even better than Xbox will be born.

Eonjay14h ago

Honestly as long as is not a situation where the industry has to contract in order focus wealth on a few people who are already trillionaires..

Barlos8h ago(Edited 8h ago)

It's already here and it was born before Xbox was even a thing. It's called PlayStation.

Tacoboto13h ago

I think 2022 killed the Series X.

2021 was a good year for Xbox though and maybe the best in a long long time, hardware and software and as a publisher. Halo Infinite launched to popularity, Forza Horizon 5 blew everyone away, Psychonauts 2 was so well received, Flight Simulator on console, Deathloop even on PS5 & PC.

But they followed that up with next to nothing. Then 2023 with Redfall, a disappointing Forza, Starfield, and 2024 leads with closures and layoffs. And some tweets reminding us Hellblade is days away.

The only disappointment with the PS5 is not enough Sony games. Xbox followed up no games with disappointing ones.

Scissorman15h ago

For all the armchair executives who were calling for Sony to release its big-budget AAA games on PS+, the same exact thing would have happened at PlayStation. Game Pass has killed Xbox. Congrats.

shinoff218315h ago

There's not many of of us clamoring for Sony to do this because most of us understand it would kill Playstation. I'm sure there's a few but I've not seen alot of it myself.

porkChop3h ago

"the same exact thing would have happened at PlayStation"

But the same thing *has* been happening at PS. They've closed, what, 3 or 4 studios so far this gen? Laid off plenty of staff, restructured studios, etc.

BehindTheRows2h ago(Edited 2h ago)

PlayStation isn’t struggling. Xbox is. That’s the difference.

Sony also didn’t buy out multiple publishers with LOTS of studios and leave them in a state of uncertainty.

So, he’s absolutely right that Sony not following Game Pass in its entirety was smart as this very thing could have happened. Name a team, like Tango, who wasn’t struggling (like Tango) that Sony closed. Every closure was because of a studio who wasn’t pulling their weight.

15h ago
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60°

The Nordic Game 2024 (NG24) Spring conference is to host more than 150 speakers

"While the 20 year anniversary edition of Nordic Game, NG24 Spring's homepage on 21-24 May in Malmö, Sweden, is getting closer, the organizers announced that more than 150 speakers are now lined up for the show." - Nordic Game.

170°

I Miss When Games Came In Full Package Rather Than Broken Mess Filled With Microtransactions

The gaming industry has drifted away from offering full-fledged games to putting unfinished titles that are jam-packed with microtransactions on the market.

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gamescordia.com
Christopher2d ago

It's not the fault of the gaming industry. Gamers were told what was happening, were warned about where this would lead, did nothing, and now are acting like it's the fault of publishers that they kept buying these games and investing in MTX. If only those gamers at that time felt as strongly about these things as they do Helldivers 2.

Hugodastrevas2d ago

I don't think MTX target the common gamer but instead predate on the so called "whales". It's gambling pure and simple.

Christopher2d ago

Oh, so it's okay to buy MTX-laden games as long as you don't spend money on MTX, which has led to even more MTX-laden games with even more predatory practices where content that used to be unlocked is now behind paywalls?

C'mon now people. You gave the corporations and inch, and they kept taking and taking. Community members told people that investing in these things alone would only lead to more and more MTX and putting more and more behind paywalls. But it's only the fault of the corporations, not the people who kept supporting it with purchases as more and more was taken away?

Hugodastrevas2d ago

@Christopher that's a straw man, I didn't say any of that I just added context.

-Foxtrot2d ago

Well exactly

People stand up for something which seems small to them and they get called whiners or negative. Then years later the shit hits the fan and they all go “why is this happening?” Like they are innocent.

The issue aswell is younger gamers who grew up with all this thinking it’s normal and we all just look like old farts yelling at clouds when we’re trying to help us all, even them.

Crows902d ago

Who woulda thought that listening to your elders could be a good idea...too late now

Hofstaderman1d 23h ago

It all started with that damn horse armour. Back then I thought nobody was stupid to buy into that crap. How wrong I was....

CrimsonWing691d 22h ago (Edited 1d 22h ago )

I like how people move the goal-post. First it’s, f*ck any game with MTX’s, f*ck GaaS games, f*ck this game with “optional” MTX’s (Dragon’s Dogma 2), Helldivers 2 is ok because it’s fun and even though it has Battle Passes or Season Passes and MTX’s it’s ok because… you don’t need to buy them? 🤷‍♂️

HellDivers 2 is the best selling game this year. Just think about that, games like FF7 Rebirth sold poorly, but a continuous game that lives off recurring revenue sells extraordinarily well. Then we’ll hear everyone b*tch about a GaaS future.

I really wonder what this industry would’ve been like if we never gave into this crap, and yes I’m saying “WE” since I’m guilty of it, but man it’s literally no closing the door once it’s been opened.

+ Show (1) more replyLast reply 1d 22h ago
Hugodastrevas2d ago

This is what amazed me the most when playing hours upon hours of stellar Blade version 1.00.00 no bugs, no crashes, no sudden drops in frames, no screen tear, no falling from the world, just a complete package on a game under 50GB.
I think Korea will play a major role in gaming in the long run , because they're releasing banger after banger.

isarai2d ago

Still pretty common to find if you stay away from the AAA publishers, in the last 10yrs ive probably only bought like 3 games combined from EA/ACTIVISION/UBISOFT. Even now i still buy games that work right out the box perfectly fine. Just recently got like 6hrs into Alone in the Dark, and not a single sign of any of that bs, really enjoying my time with it.

shinoff21832d ago

There's such a misconception about every game needing a patch,this and that when in reality it's not even close. You nailed it isarai

Crows902d ago

It's really only AAA devs and publishers that seem to have these constant problems

z2g2d ago (Edited 2d ago )

And we as gamers have to accept our role in that. Constantly never being satisfied. Constantly demanding more while paying less. Constantly demanding better frame rates, better graphics, more modes and faster faster faster…. Then review bombing the product when a demand isn’t met. Meanwhile those same demands are making games more difficult, complex and more expensive to create than ever before, on shrinking timelines that burn out employees and make their lives miserable.

You wanna know why so many games get delayed? Cuz the original release dates weren’t realistic to begin with, but you can’t tell a gamer their game is further away than they want to hear. Some dev or game designer will be threatened physically. That builds even more pressure and rushing. We are officially squeezing water out of rocks and still complaining about that how hard you have to squeeze the rock be just waiting for rain. Most of the time we take it out on the developing studio, when it’s the publisher making the calls.

All you need to do is read the comments on most websites and social media to see how toxic, entitled and petty the gaming community at large is, and realize how that transforms into impossible expectations on the parts of game makers.

Crows901d 23h ago

Nope. Some gamers are to blame. Never demanded anything you mentioned.

A fully finished and functioning product is a standard. It's not demanded. If someone sells you a tv that only works 60% of the time are you going to recommend it OR write a review calling out the obvious problem...it's not a demand...it's a standard.

A standard triple A publishers can't seem to hit consistently.

thorstein1d 22h ago

You've never heard of planned obsolescence.

HankHill1d 19h ago

I take it you like microtransactions? 🤣

Kinza550122d ago (Edited 2d ago )

This is one battle that gamers have never won, hahaha. They were parading recently for their "win" against Sony. Where's the energy for this one, guys? LMAO!

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