Circuit City Ad Corroborates 360 Price Break

Several leaked images of the Circuit City's ad corroborates recent rumors of a 360 price drop. The leaked images also reveal possible new prices on both the Core and Elite models of the Xbox 360.

The ad features a $50 price drop on the Premium 360, $20 price drop on the Core 360 and a $30 price drop on the Elite 360.

[the_round_peg]

Looking at the recent market trend, Xbox 360 will be the dead last in this generation unless there's a $100 price cut across ALL models by the end of this year. (I recommend a $50 price cut now and another $50 before the end of the year.)

$280 for Core? No thanks, I'd go for the Wii because I know it'll be #1 for this generation, and when Wii is #1 it'll have lots of good games down the road.

$450 for Elite? No thanks, I'd pay a meager additional $50 for PS3 to get the Blu-ray player.

[nasim]

when you could have a much more powerful and better ps3 for just 500$ with wifi + free online +HDMI 1.3 +5 absolutely freee Blue ray movies +an absolutely free next gen DVD player!!!!

ps3 is also reliable and doesnt have 100% defective rate

http://www.efluxmedia.com/n...

[the_round_peg]

If Core is $199, Premium is $299, and Elite is $399 by this Christmas season, then it'll be game over for PS3.

Here's the situation: the price of Core is not low enough to compete with Wii in the price-conscious market segment, while the power and features of Elite are not high enough to compete with PS3 in the power-buyer market segment (yet the prices of an Elite and PS3 are almost the same.) Xbox 360 models just have bad price points all around.

[Umbrella Corp]

hardware not a console makes its if you have fun aka the wii halo 3 and sixaxis,i dont buy a console just for a hd player

[the_round_peg]

If I primarily wanted a video game console, then I wouldn't pay an additional $150 or $200 to buy a Blu-ray player on a PS3, regardless of how hard Sony tried to push it on me.

However, if I was willing to pay for the high-end model of Xbox 360, but the blu-ray player (on a PS3) cost only $50 more, then hell yeah!

[Funky Town_TX]

elite $449 what is the point
core $279 make it $250
prem $349 make it $300

that will move units.

[eLiNeS]

The Good, The Bad, and The Ugly

$50 strait across would have been better but will take what we can I guess.

[M1am1U]

I personally thought they would have dropped the price more significantly. Maybe they've got a two step price drop in order...possibly to coincide with Halo 3. Who knows.

[Tempo]

it looks and feels like an in house promo,my main gripe would be with the elite. If this was the pricing structure for the cut wouldn't it make more sense to give the bigger cut to the slowest moving sku the mid or smaller cut to your most popular? Just a thought.

[JOLLY1]

.

[codeazrael]

It is the only model I still see sold out alot of times

[Odion]

why would they need a 100 dollar drop?

Look up till July they had good steady sales, their sales aren't going to drop the PS3 is mearly going to rise, plus they have a ton of huge games coming out.

They are far from dead

[the_round_peg]

Xbox 360 sold *under* 2 million units.

PS3 sold over 3 million units.

Wii sold over 6 million units.

If that trend continues and sales don't pick up soon, both PS3 and Wii will catch up, and 360 will be dead last in the third place in another 8-9 months.

I love many of the exclusives on Xbox 360, but I'm not a silly fanboy who's too blind too see the trend.

[eLiNeS]

Well we know that won't happen. With the line up of games coming the sales will be off the hook. Some people have preordered Halo ][][][ and haven't even got their 360 yet if that tells you anything.

[JOLLY1]

First off the ps3 had just come out. Yes between January and February, they sold about 1.5 Mil. Since that they have barely sold 1.5 Mil. That is bad for a not even 1 year old system.

[smack]

I agree, they are just trying to move units for Halo and GTA. The next price cut will be before X-Mas, and include the Falcon chips.

[cdzie1]

This is going to move systems big time!!!! JK :-)

Looking good for the 360!

[nasim]

Thts right guys .

ps3 has been beating x360 all around the world.

BUT for the 1st time it has overtaken x360 in NA in JULY.

here are JULY sales charts till date

http://www.vgchartz.com/awe...

http://www.vgchartz.com/awe...

http://www.vgchartz.com/jap...

http://vgchartz.com/eweekly...

http://vgchartz.com/eweekly...

PS3 has overtaken x360.

Wii is next

[cdzie1]

At the pace PS3 beat 360 by, it would take 2 years to catch up, and that's assuming Microsoft doesn't sell another Xbox 360 system.

[Excalibur]

Drop the first part of '08 after the Halo 3 hype has died down a bit.

I can't understand the complains here.
Some say a price drop was needed and some say not, looks like Microsoft hit a middle ground to me.
Bottom line, if any company on any product wants me to keep some of my money then sign me up for that program!

I know 2-3 people waiting on August 12th

With the price reduction on the HD-DVD drive/5 free movies deal as well
my friends will be saving some decent loot.

[GMR_PR]

I think this price drop is to move the consoles with the old chip and make room for the ones with the new chip for holiday season.

that would make sense

[ZombiesNJ]

They will be able to sell even more units now before Halo 3 comes out and it also gives people who were one the fence about picking one up even more reason to buy one with Halo 3 coming out. Also, will this affect the Halo 3 Edition of the Xbox360?(I don't want that edition of it because it's really ugly, but i'm just curious lol) I'm going to wait for the 65nm processor chip in the "Falcon" units to come out before I pick one up though. I also thing they should cut the price of the wireless adapter by at $50. Wireless adapters for PCs are way less than $100 now.

[Bloodmask]

If you look at another article posted in the news it has a $50 price drop listed in the Netherlands on all Skus. It is just not listed on the front page of N4G. (Not a suprise with this website).

Go check it out. It is in the news section posted by theMART.

[Charlie2688]

20 less for the core is nothing, if people weren't buying the core before this wont change it a bit, 30 for the Elite is also very small as an overall since if you were gonna spend almost 500 for the Elite you probably don't really care for 30 bucks, in the other hand 50 for the Premium is a little bit better since you can now do something with the 50 bucks (like pay for Live or a game)

Overall the only one we will see moving more units will be the Premium as it has always been

[PS360PCROCKS]

Why do people complain because their saving money? This is GOOD! Kids can now play any 360 game for $30 more than a Wii and their FAR more advanced. Hardcore gamers can now play any game they want for $150,$250 less than the PS3. That's Halo 3, GTA IV and an extra controller. Or I can buy a core 360 and a wii for $30 more than the $500 PS3. Hell I can buy a premium and a core for $30 more than the $600 PS3. Yes I own the PS3 and it's an unbelievable machine with so many options it makes my head spin. Just pointing out positives for this price drop. Oh the elite is still a mistake in my opinion.

[the_round_peg]

Even $100 price cut is not enough. I want to see some good, solid AAA titles for *AFTER 2007.*

This Christmas, Xbox 360's lineup of great games and exclusives will be killing PS3. Xbox 360 will have way more better exclusives than PS3 this Christmas: Halo 3, Bioshock, Mass Effect, Ace Combat 6, Blue Dragon, Eternal Sonata, etc., etc.

HOWEVER, the problem here is I have not seen Microsoft announce any exciting exclusives for *AFTER 2007*. What happen after 2007? After 2007, Xbox 360 will have only Alan Wake (also on PC), Fable 2, Lost Odyssey, and Too Human. That's it. Except for Alan Wake, those four are not AAA titles by any means.

Those titles will not be able to compete with what PS3 will offer AFTER 2007: Final Fantasy XIII, the overhyped Killzone 2, LittleBigPlanet, MGS4, and many other AAA titles. So, if you looked further down the road after 2007, you'd know Xbox 360 is in trouble unless we hear some more exclusives for after 2007.

So, if Microsoft has any good AAA titles after 2007, they better announce it now so we know what are coming. Otherwise, I'm just going to assume that Microsoft has decided to cut back on the budget of the gaming division, and Xbox 360 won't be getting any more nice exclusive after Christmas.

I don't support Microsoft or Sony. I don't support 360 or PS3. I support the console that gives me the most number of good games, especially great exclusives.

[ElementX]

How can you say Too Human, Fable 2, and Lost Odyssey aren't AAA? I mean, there's been very little shown up to this point. Too Human seems to be coming along nicely. I think it's too early to judge next years AAA titles until closer to release.

[OC_MurphysLaw]

both those shows you will see MS unfold the 2008 plan.

[boi]

Well I think that this year is 360s year and after 2007 come 2008 it be a fierce battle (PS3/360) both will have great titles coming out

Plus I wouldn't say 360s exclusives will kill Ps3 this year lol
Ps3 got titles this year too which equals 360s apart from Halo 3 which of course will do greatly well but thats because all the 360 owners love the Halo series, it may move consoles but it won't move greatly because if it did Halo 2 properly did that already(so most of the Halo fans properly own a 360 now), so in saying Halo 3 will move alot of consoles isn't really right because the 1s that haven't got a 360 well isn't really interested in Halo but interested in other games...get my drift

Only the price drop will move the console more and I think this price-drop is a good start for now then later on in the year another price drop may happen of course

Well it will be a good year for both gamers and fanboys

for me I be getting 360 elite (got it pre-ordered hehe)and then a Nintendo wii later on in the year

[CodeMonkey]

ElementX has a stupid face

[OC_MurphysLaw]

its good for consumers...but if this really is real ...i personally dont think it will have the desired effect MS is hoping for. Then again...now you save $50 on the premium...you basically can get the premium w/ Halo 3 when it launches for the $400 price point. Oh and I forgot....Table Tennis for free.

Btw...side note... Rockstar and MS are certainly cozying up... Offering up Table tennis as an addin bundle is a big deal for Rockstar and a bit of a surprise. Would have thought they would bundle in something from MS studios.

[supaet]

the ps3's chance is pretty slim this holiday...

look, price dropping is not the the only marketing move for the 360.

if you had watch tv recently, you'll notice that the entire EA SPORT brand is marketed exclusively for the xbox 360. Madden, ncaa, nascar, nba live and fifa, all shows only one logo, the xbox 360. We all know that all those games are optimized for the 360 hardware running at 60 fps.

I can see how madden, halo, and gta can drive the 360 sells in august, september and october....the price drop is just icing on the cake.

If they reach their goal in those 3 monthes, they probably won't drop the price again till next year...

[Amplifier]

just make the Elite $20 more expensive compared to the Premium, as far as total price difference?

Good job Microsoft at being more of a nit-wit this generation!

Amp

Old pricing...Prem. $399 vs Elite $479
New pricing...Prem. $349 vs Elite $449

[kn]

Though any price cut is good and it will most certainly boost sales "some", I can't help but feel that MS has wasted an opportunity to deal a heavy blow to Sony. Had Microsoft announced a $100 cut across the board just before E3 (at the same time as the announced 3 year warranty), they would have created a serious amount of momentum into Halo 3 and this holiday season. This seems more reactionary than proactionary. The games lineup this fall will certainly help some, but, again, I think MS missed a real opportunity to make it very, very difficult for Sony in North America.

[ichimaru]

@ amplifier, are you 12 years old? no, wait even 12yr olds no basic addition. sence when does $449 elite have a $20 price difference over the $349 premium? did you even read price in the screen before typing that? don't answer that cuz i do that too sumtimes. but c'mon

[Amplifier]

Do you even know how to calculate numbers?

Let's try 12 x 2 = 24 years old

Okay now that we got that out of the way, lets do something easier!

Old Elite price is $479
New Elite price is $449

Old Prem. price is $399
New Prem. price is $349

$479 - $399 = $80
$449 - $349 = $100

$100 - $80 = $20

Let's try to understand something before posting an attack against me and my math which I guarantee and prove to you I am better at.

So this concludes that Microsoft is charging $20 more than before the price drop according to this Circuit City advertisement.

Amp

[DJ]

But it’ll mostly be for the few people that were holding out for the elite, and a few premiums. Normally this would be a beneficial move, but because of the recent soft-recall sales for the 360 will most likely have a significantly lower annual sales figure than last year.

[etownone]

you know, this is 360's chance to destroy the competition and they are going to lose it. its been out for 2 freakin years and you drop the price of the core only $20??? why? being greedy i believe??

just as sony is losing money on each ps sold on the hopes to get blu-ray as the next format (which is solid plan as far as Blu-ray)
m$ should have taken the hit, and dropped $100 off every sku.

you put the core at $199 and the mass market would have come in the millions and would have had sky-rocketed the 360 as a permanent #1 this generation. what happens now, they give sony a chance to get some great exclusives (KZ2), possibly comes out with a cheaper PS3 sku priced below $400, and become a much better value to the average consumer in the future because they get blu-ray also.

i got 2 360's, and i'm happy with them, but as far as trying to win the next-gen war, M$ is losing a huge opportunity. They have their best holiday line-up ever, and yes they will move consoles, but they could have destroyed the competition with a $100 price cut for the core.

[unsunghero28]

I don't think they could have afforded a $100 price drop. They just paid $1 bil on a new warranty, and I think I read somewhere that's about $100 per system. To lose ANOTHER $100 on each system would doom the Xbox brand to eternal debt, etc. etc. I think this was a smart move- it's doing something without doing to much.

Plus, with Halo 3 coming out MS can move as many consoles as they so desire...

[etownone]

sony is losing i read about $240 for each console it sells, its their investment for their blu-ray baby. And its working.

you gotta agree that if M$ would have dropped the price of core to $199, it would have destroyed the competion and insured #1 this generation. PS3 will be years before it ever reaches that sweet spot of $199. Again, i believe M$ is losing a huge opportunity.

they are depending too much on Halo.

[unsunghero28]

Unlike it's competitors, the Wii is currently making a profit on every Wii sold. It wouldn't be difficult at all for them to make a $200 SKU.

Plus, it's not like most consumers will be satisfied with the Core. It doesn't have any internal memory and isn't bundled with all the goodies of the Premium, let alone the Elite. I think that when most people buy Wii's, they're not just looking for any console, they want the Wii for its control scheme and its accessibility. It's not really competing with the 360.

I do, however, agree that the PS3 would have more difficulty. It would actually start selling less than the 360.

[Panthers]

These price cuts are annoying. Why not just have one single drop for all systems? I am not used to having different SKU (since the PS2 and every system before that i got was just one). I wonder which will be the best deal now.

[rowdy 1]

Big price break for a flawed gaming system. M$ needs to drop that ass. a little.

[mikeslemonade]

I'm on the fence of getting the 360, but until they make xbl free I have just little bit of motivation to get the 360 which means i'm not getting the 360.

[etownone]

well if your complaining about not getting xbox live for free, just consider the price break as the cost of live membership.

either way, if you got a PS3 i wouldn't recommend getting a 360 because to spend over a $1000 on two gaming systems the play the same quality games doesn't make sense to me, (my opinion) but if your still on the fence on PS3/360 and your a gamer, the games are on the 360. FACT.

[codeazrael]

With PC's and soon to be some ps3 titles, you have to pay separate fees to play different games while Microsoft have you pay a measly fifty bucks for an entire year. You probably spend more than that in a month on KY Gel.

[crck]

The premium is ok at $50. But $20 off for the core model after close to 2 years on the market? $30 off an almost $500 system? Good luck getting people excited about this MS.

[etownone]

$20 off is pretty pathetic after 2 years. Maybe they are including a free memory card with the core?? that would make a little more sense