Sony Already Falling Behind Microsoft When it Comes to Marketing Move

Since Sony and Microsoft both showed off their motion control tech at this years E3, we’ve seen little public demonstrations of Move. On the other hand Microsoft ’s Kinect has been on the move with it’s first public appearance to a live audience on NBC’s Late Night with Jimmy Fallon.

[Nitrowolf2]

um didn't they also have a demostartion on a TV station show? (idk with what station but they were all speaking english)

I think Move and Kinect have both had there share with the media. Sony been doing it all over the world in different country (japan, USA, and i think even EU not sure) , MS had mostly in the USA

[WhittO]

I have already seen about 5 adverts for the new 360 on TV today.

They are going to be spending like $100 million on Kinect's advertising.
(Hope people don't fall for it like the youtube ads that have actors playing something that is edited in later to get around the 2 second lag..)

[Bigpappy]

It is the casual appeal and the fact that it is easier than the wii to get into. The Move is easier to sell to the core than Kinect, because it is a controller and is better for fully playing core games.

Kinect will not work well for most core game without the use of a controller. But for casuals there is nothing move appealing.

Those are the eggs. Serve them as you wish.

[-Alpha]

Also, I think MS is just marketing it differently, to the wider audience, as evident by the nature of Kinect.

MS knows how to present and advertise their product. But so far it's just media exposure I haven't seen any proper advertising yet. I can see why the general audiences are more excited for Kinect. They hype it as "the first of its kind" and the mass audience eats it up because they don't know any better.

[davekaos]

I think the guy who wrote this must have forgot about the massive deal between sony and coca-cola

[evilmonkey501]

I was just gonna write that. Talk about HUGE. Coca cola is just about everywhere you look.

[Nitrowolf2]

i could imagine them doing a MOVE/Coke commercial

[blackbeld]

Yep,

Coca-Cola and Sony team up is big! This is the winning concept!

[sikbeta]

Coca-Cola Supporting Move equal to a Major Success, Coke is Everywhere, if you Follow the FIFA World-cup, you only see Coca-Cola and Sony make.believe in the fields... :P

[Spenok]

And not only that, but Sony has been having public showings of this since GDC in Febuary.

[ThanatosDMC]

Kinect also keeps popping out on youtube.

MS spends their time marketing whatever it is they can market while Sony is spending on making more games.

[skip2mylou]

firefox with ad block plus=no commercials :)

[pippoppow]

Difference between MS and Sony

MS will advertise immensely their few exclusives and highly wanted shooters instead of investing in new studios and new IPs. Sadly it works but I'm glad Sony hasn't adopted a similar approach. Features, apps and timed exclusives are ok but to me it's kind of a diversionary tactic. It's kind of like going to a circus and the main attraction is a flea show but WOW the fireworks, cotton candy, jugglers and music were something else. The main focus should be about the main attraction the games not the fluff.

[Game13a13y]

that goes to show you that bots are usually consist of unintelligent/uninformed people....

[LoydX-mas]

What an ironic thing for you to say, given the level of writing skill you just used.

[AAACE5]

MS has been marketing their ass off! I've seen so many commercials for the new 360 and ads for Kinect I am almost getting tired of seeing them! They even have one that pops up on here from time to time.

I haven't seen as much for the MOVE, but I suspect they will pick up the marketing when the release gets closer.

[MorganX]

Will it be too late by then? A huge part of marketing is building demand. Not just announcing it's on the shelf now.

[kingjoker34]

I was flipping channels yesterday and i even saw xbox 360 s with kinect on QVC!

the people who were selling it were listing all the features of it like the turn on the console from the controller, and play dvds, and has the best graphics of its rivals. I had to turn it off at that point.

[morganfell]

Sony can afford to wait until the month prior to Move because their product launches first.

However Microsoft, is launches later in the year (if this year at all) and has to push hard for months prior to the Move launch. MS is actually making a huge mistake by spending marketing dollars now. Even they do not have an unlimited advertising budget and come later this year the coffers will be low on funds when Sony is launching and pushing hard.

[Wrathman]

id like to see your marketing masters degree.i also like to assume that MS knows what its doing.since according to you and your chums on here,MS has been selling mediocre to shitware for years.and guess wot..it still sells.

sony may launch MOVE sooner..but right now the general public has kinect bombardment.and i cant wait to see how sony market MOVE.do you think casual joe and his wife will be able to distinguish between it and the wii?i know i cant.its just glorified.

as soon as MOVE is released some of them 3rd party add-on companys is gonna release a move cover for the wii.a snap on glow ball for the wii remote.$4.99.et voila DIY move dong

[avengers1978]

MS traditionally spends alot on advertising.

[Christopher]

Well... duh. Everyone is behind Microsoft when it comes to marketing. Everyone.

[Prcko]

i don't like this stories

[BakedGoods]

Microsoft is a marketing powerhouse, that's their biggest asset by far. Sony's gotten better over the years, but it seems like they're betting on word of mouth to carry Move.

Also keep in mind mainstream games will support Move, so eventually consumers will get used to seeing 'Playstation Move Support' on the game boxes and start asking questions. Meanwhile Microsoft needs to shove Kinect down people's throat since a majority of gamers won't even know that option exists since Kinect won't be supported in the more popular mainstream games--therefore less exposure.

[deadreckoning666]

"Also keep in mind mainstream games will support Move, so eventually consumers will get used to seeing 'Playstation Move Support' on the game boxes and start asking questions. Meanwhile Microsoft needs to shove Kinect down people's throat since a majority of gamers won't even know that option exists since Kinect won't be supported in the more popular mainstream games--therefore less exposure."

LMAO, there are so many things wrong with what you just said.

Can you explain the logic behind ur belief that Kinect won't be supported in more popular mainstream games? Kinect, for now, is being geared towards CASUALS. The majority of gamers(mainstream)in this world are CASUAL GAMERS. You know, the people that keep this industry afloat :)Casual games(Wii Fit, Wii Sports, Resort, etc.) sell MORE than hardcore games in general.

If anything you have it backwards. By your logic, the Move will do WORSE than Natal because it caters more towards hardcore gamers(NOT mainstream)

Waaaaa?????

"There's barely any news about Kinect being used for hardcore games."

From a marketing point of view, Kinect doesn't need any hardcore games at the moment. It took the Wii YEARS to cater to the hardcore in the way they did at E3. What makes you think Kinect NEEDS to support hardcore games to be successful? Have you seen what the Wii has been doing for the past 3 years?

[davekaos]

Mve is geared towards all gamers in general, natal is geared towards blind kids, unfortunately their are lots of them.
Fortunate for microsoft

[adamx]

ehh

[ThanatosDMC]

Actually Move caters to both casual and hardcore. The glowy ball is like the right analogue stick.

Kinect on the other hand, as you say, "is being geared towards CASUALS". There's barely any news about Kinect being used for hardcore games.

[Tony-A]

I don't know about you, but I wouldn't dump some cash over the summertime (when TV is watched the least) to get some people to know about a product that won't come out for months. They could forget by then.

I would much rather dump all my marketing cash on the month that my product releases to get people talking on it's release.

Other than a couple of TV appearances, neither have really marketed using commercials. Why do these articles make it seem like this whole thing should be a race to see who can jump the gun first?

Calm down, people, sheesh!

[radphil]

Dunno why you have 2 bubbles, but I'm helping you out from that comment.

[CaptainPunch]

Um has anyone forgotten Kevin Butler? The best thing to happen to Sony Advertising!

[N4BmpS]

Oh I get it people were bashing Kinect now it's move's turn. I get it.

[Colonel-Killzone]

I think that this article is bullshit. If anything Microsoft been advertising and misleading the consumers by a lot. Remember all those advertising with people sitting down while playing kinect ? Guess what you can't sit down while playing it :/

[HDgamer]

Lol bigwheelstuntshow is talking in 3rd person. 360 cheer leader at it's finest.

[Garnett]

They may be mis advertising people, but other companys do this too.

Nintendo has us thinking the Wii would have an awesome star wars game, but we get Wii fit.

Sony had us thinking that the PS3 was a super duper star wars type isth processor, with god as the GPU, when its the 360 just in a different form.

MS has us thinking Natal would be insane, you can scan your own gear, but you cant.

[thebudgetgamer]

http://www.cartoonstock.com...

[BLoodY n GriM]

This article is bs.

[Captain Tuttle]

Why would Microsoft want to market Move?

[CrAnKiTuP_01]

lol

[stephmhishot]

where REAL people actually got to PLAY the Move also say "Hi".

[49erguy]

I never got the point to these articles (and NO I didn't read it). Do they ever STOP. Give it a rest. I'm still a Sony fan! We don't bring up PS2 sales in addition to PSP and PS3. Its just numbers.

[koehler83]

Why do you market a product over 2 months away? You're just going to confuse the consumer.

[ApocalypseShadow]

**sony has all the cards they need in their hand when it comes to motion.move not only is accurate,it is SHOWN as WORKING with casual and hardcore games.it was SHOWN with gamers sitting down and standing up.it was SHOWN that games are coming and are going to be cheaper from first party developers.not only that,but any game on the wii can be made and improved on in high definition and better accuracy for ps3.and can be played online in intense games like socom.

microsoft has SHOWN that they can have a big marketing blitz of a product not ready for public consumption.circus de soleil was a large smoke bomb and a huge hubble telescope mirror covering miming and pre-made videos that SHOWED human lag as the game did the actions before the player did.the product is getting backing from 360 core gamers that got to see no games made for them.they got to see more SHOW of a cute girl getting virtually licked.it was as bad as adding children to a tv show in it's later years to extend its syndication.totally cheap marketing trick.

did microsoft SHOW the price of the product?nope.did they SHOW it being used sitting down?nope.was it SHOWN with 4 player gameplay?nope.online gameplay?nope.was any casual game SHOWN at E3 having voice commands?nope.don't let the little girl fool ya.did microsoft SHOW that existing games can be played with it?nope.

for something that microsoft has said was worked on for years and will change gaming(another lie),the years of R&D was not good from what i saw.the truth is that they bought the tech recently to counter eye of judgement and eyepet and future camera games from sony because the vision cam didn't measure up.they can't jump to next gen like they want to because of the economy,so they have to extend 360's life because they got nowhere to go. **

that is motion gaming in a nutshell in my opinion.it will end up as always.360 fans will talk about sales of kinect,but get average motion games.sony fans will get quality games and as devs improve,sony will be sitting on top with innovative titles.

just compare a star wars game from both.do you really think that kinect star wars would be better than a move star wars game?really?seriously?think about that without fanboyism.star wars on kinect would be limited and feel wrong without something in your hand.it's called deep,immersive experiences.but wait......now put on 3D glasses as as the storm troopers shots go wizzing by your head out of the screen.

just no comparison.

[pippoppow]

Move will be better overall. It will work with high profile titles currently out(Res5,HR,etc) and coming out soon(Socom4, LBP2)as well as the low budget party games.

I'm sure Kinect will come out with some good games similar to Eye of Judgement, Eyepet(Kinectimals already) and the like.

Nintendo had the right idea but their software execution was flawed. They relied too much on the low budget party games and not enough on high profile titles to appease long time gamers. Those looking for a Wii HD+ type experience but with games that will actually cater to long time gamers will find the Move better suited for them.

[drsnobby]

It all boils down to marketing,thats the way it works.i see alot of multiplatform games marketed on TV with the 360 logo at the end.whether you love or hate MS,they advertise pretty good and sony has to use a more aggressive method to steal the thunder away from MS. and i agree with you about the atricle

[tiamat5]

If you check Youtube you will find that the Move was on a talk show. I remeber them talking about sword fighting while using the Move to clash with swords on the screen. Anyway that is such BS. No one at all seems to realise that the Move has almost 2 months before the Kinect comes out? That is enough time to create bundles, lower the prices, fix glitches, make fun of the Kinect and establish themselves before the Kinect even comes to life. Why wait for motion controls in November when you can have them in September? And to make things worse Microsoft knows almost nothing about advertising casual or non violent games. Look at the faliures. Viva Pinata, Blinx the Time Cat, Banjo Kazooie NB, Blue Dragon, those stupid Burger King games . Let's face it. They can advertise mindless violence but when it comes to anything else, they suck.

[Azerach]

They have the partnership with coca cola. I bet that reaches far more people than the american morning shows etc. because, you know, there are countries other than the US :D

[evilmonkey501]

Plus really, who watches crappy daytime tv besides people without jobs and bored women?

[LCS_Furious_Dre]

All the advertisement in the world won't be able to save kinect from the almighty playstation move. Me, you, and microsoft themself know that there is nothing they can do to stop it.

[Qui-Gon Jim]

I think it is partly due to a cultural difference between the two companies. I don't mean necessarily American culture and Japanese culture, I just mean the culture within each of the companies. Sony seems to take more an attitude that if you just make a good product, it will sell. Microsoft seems to take more an attitude of "selling" themselves, which gets results.

[ColecoVision]

Marketing is huge! So Microsoft has Justin Bieber and Burger King promoting Kinect... While Sony has Coke.

I hate Justin Bieber
I love Burger King
I love Coke

I'm more of an Xbox guy, but I don't really care for Kinect or Sony's Move. But lets not forget about something here... This is really about Move VS. Wii and Kinect VS. Wii. Not Kinect VS Move.

[evilmonkey501]

I dunno , I kinda see it like Sony vs microsft(ps3eye)and wii(move).
It has both capabilities while the other two has one or the other.

[turok]

... wii dont use cameras (sensors only)

[Boricano]

Justin Bieber is starting off his live concert playing Kinect. That is great marketing by MS and thats just the begining.

[adamx]

who the hell is justin bieber?

Edit: google search LMFAO!! Really microsoft?

[ALFAxD_CENTAURO]

Microsoft is good to Marketing, but when it comes for the content, not really.

[ApocalypseShadow]

sony,even with little marketing,will end up with a more,deeper experience than their competitors.but with kevin butler and marcus,i doubt they will lack in marketing either.

star wars kinect:

wave your hands around as if you got a saber in your hand.use hand gestures as you move on rails from one battle to the next force pushing enemies.no rumble,no controller.when you clash sabers,how does kinect know where to put the sword in 3D?how do you feel the clash?it's just so limited.fun maybe.but lacking.now let's look at move.

star wars move:

controller in your hand.rumble to feel the blasts hitting your saber.different colors and change your saber color to fit you.or if you do more evil hits of innocents,your saber color changes and you go to the darkside.hand gestures are still possible.with a second controller,you can control your force push or power accurately and not just generally.change your power or grab something with a push of a button.and with 3D glasses,it all comes out of the screen with a "jimmy fallon" **OH MY GOSH** feeling.two move controllers can be two sabers.with some masking tape,a darth maul staff.

sony may not have microsoft's money.but it hasn't stopped them from getting the awards,leading on metacritic with quality games and having 20+ devs delivering new IPs.will sales equal better games?nintendo is leading,but the games aren't getting better.microsoft claims they're leading,but the games haven't gotten better either.sony won for the last two years.

if you seen the sorcery game from sony,add that type of gaming to star wars,it shows that sony was right that no controller leads to limited experiences.and that controllers are needed.more money for marketing hasn't helped microsoft and it still won't for motion.sony is not behind.but ahead where it counts.

[XactGamer]

Well one thing MS is good at is marketing. They could market a bottle of urine to a thirsty nomad in the desert and sell 40 million bottles.

[ForROME]

Yep I said it, Move will suffer from the same support Eye toy got, just crap marketing, SONY got it right with Butler they need something along the same line to get move into homes

I say it ever time Quote me, Kinect will OUTSELL move, I gurantee it, I laugh at disagrees because I am no Xbox fan , nor a SONY one Im a gamer, and I know MS can out market SONY and kinect is new and different like the wii and the price will be more main stream

Kinect will out sale Move, I personally Like move, its more for me, its more gamer style but it will not out sale kinect

[jneul]

we know you are not a 360 gamer, but hello coke-move promo, you are blind to think this will not gett lots of sales for the move, all the ms fans are jumping on the bandwagon too early, just like their 2 weeks worth of upgrading sales, soon it will die and ps3 shall remain victorious....

[ironmonkey]

regardless who sells more, noones doomed because its been how many years and both are still here live and well. its a writers opinion he doesnt run the gaming business.

[The_Zeitgeist]

I agree with the article. MS has had Kinect plastered all over Youtube and Facebook. Sony will step it up soon though. Honestly though if it comes out in September they would be better off if they started the marketing now and HARD!!!

[jneul]

move has been plastered on youtube as well
http://www.youtube.com/resu...
my top 2 games i want for the move
http://www.youtube.com/watc...
http://www.youtube.com/watc...

[yogaflame]

well Ms has money to bribe media, actors and actress and athlete to like there gadget plus soccer moms loves this

[HardcoreHDGamer]

Yet Move is building it's own momentum without flashing images in front of peoples faces. Strange, isn't it.

Sony know, just like any good 'business' If it's good, people will demand it and if there is a demand for something, then you provide them with the goodies.

If it doesn't work, then you try again but you don't sell your soul straight away.

Microsoft, when will you learn?