Kevin Butler in 1997

Haipa from GamesOnSmash.com writes, "In 1997 another marketing character far preceded Kevin Butler. In that year, Sega was in need of a character to help market the Sega Saturn. So what could help Japan take notice of Sega’ s 5th generation platform? The answer was not what, but who."

[Prcko]

he is so cool :D

[BigPenguin]

If anyone is interested in just seeing the best, I would say its commercial 8 and commercial 19.

[AuToFiRE]

Kevin Butler is awesome

[KevinButlerVP]

I'm glad we're in agreement, now I can sleep easy!

[Conloles]

Yeah you can sleep easy in being a jerk!

[RegalPrince]

I see why you only have one bubble, douche.

[Solid_Snake]

I like Kevin Butler.. like PirateThom said, he is a parody of gamers and what gamers think. It was a great idea of making a character who resembles a funny take of gamers a VP of everything. Cause in the end, we all think we could do the console maker's jobs .. but he's just funnier at it :-D

[SilverSlug]

Does Kevin Butler body slam kids to the floor for not playing Sonic R?

Nope.

[ShadowJetX]

Does The KB strap bombs on to people and throw them 100Ft away on DEMAND!? Didn't think so.

Kevin Butler is cool and all, and he has all the moves to impress the ladies, but Segata is the original, in fact, some say Segata taught KB the ropes back in 1920's prohibition era, and kept him from living on the streets on the Bronx.

[Obama]

http://www.youtube.com/watc...

Here's the scary Kelvin Butler. He was equally awesome back then.

[PirateThom]

Hahahahaha! Man Furizmo Jive!

[nix]

lol... "i'll take good care of you too..."

[hoops]

He's a good advertising actor.

[KevinButlerVP]

I'm a good all round person.

[Noami]

well kevin butles is sony's segata sanshiro difference segata saved sega by riding a rocket aimed toward sega far away from it and blew up and died on hes last ad episode. i dont think kevin will die any time soon.

[notmushroom]

Totally agree he's a marketing tool. But hes a fricking funny tool all the same. Better than most advertising campaigns.

[Figboy]

Kevin is a parody of overly confident business executives.

remember Sony back when this generation started? the pride? the arrogance? the cockiness?

Kevin Butler is basically making fun of that arrogance, but it's self-deprecating and blatant, so instead of turning you OFF to the product, like Sony's execs were doing in 2006, it's making it more human, more personable.

it's all marketing psychology, but it WORKS. because the commercials make us laugh, we are more inclined to give the product a look and not write it off outright.

Sony has had their fair share of humorous campaigns (the Crash commercials of the PS1 era were pretty funny, and the Ratchet ones in the PS2 era were great).

Kevin Butler is their latest.

i think he's funny. he does smug and arrogant really well. it's how most of us view the higher ups in the world, but Sony's managed to make us laugh WITH them, instead of AT them (see PS3/Sony coverage from 2006-2008; there was certainly an air of facepalming and head shaking at Sony back then).

[ForROME]

KB is very cool and Im happy SONY took on having a icon for their company

[freezola75]

Finally!!!! Now we get a face that can put the Ps3 on notice by everyone! He's hilarious! Great move Sony. Just like Sega... it works.. that guy for the Sega Saturn was hilarious too!!! He choked out those boys yo bwahahahhahahaha!!!!! Nice job Haipa!!

[GhostOfSparta78]

this guy cracks me up. long live KEVIN BUTLER!!!

[Krimmson]

It's such a shame that Sega had to kill off Segata Sanshiro.
:(

I nearly cried when he died while saving Sega and the Dreamcast...
*tear*