390°

Why Sony “Won” E3 2010

I’m here to convince you that Sony won the E3 2010 battle by entertaining the hell out of the keynote crowd, maximizing the amount of press on hand, and combining entertainment with more than a few surprises and some big title announcements that made fans (and one VP in particular) very happy...

GWAVE5086d ago (Edited 5086d ago )

I think Sony did not win. Why? Sony's revolutionary tech was not motion, but rather it was 3D. While I'm sure it was impressive, Nintendo did it without glasses. If Nintendo's best > Sony's best, didn't Nintendo win?

Edit @ below

I never said I wasn't impressed with Sony's conference. To me, Sony's biggest thing was 3D. It was awesome. I'm not knocking that. But Nintendo is offering something quite similar at a fraction of the cost. It's like 10 years ago when SEGA announced the Dreamcast price ($300 I think) and then Sony announced the PS2 at $200.

Fishy Fingers5086d ago

The 3DS' 3D is not like stereoscopic 3D, Nintendos method is not feasible to use on a large screen, nor does it offer the 3D effect across all angles. There's really no comparison between the two.

acedoh5086d ago

History lesson before people change reality. The PS2 launched at $299... At the point of launch the Dreamcast had already dropped it's price just to attempt to compete. I did own both those consoles so please don't change reality to suit your taste...

Also how do you compare a portable to a home console??? I don't see Nintendo bringing 3D to the Wii so let's compare apples to apples here...

beardpapa5086d ago (Edited 5086d ago )

Nintendo's 3D is easy to do since the screen is always in direct view and it's about an arm's length away from the eyes.

I tried out Sony's 3D at the Sony Style store and it was very impressive. The store had a 3Dtv demo of some live tv stations, blu-ray movies, and games. They also had their ps3 game room equipped to display the 3d games they had. Motorstorm PR and SSD in 3D were simply amazing, and made me think of 3D in a different perspective.

Granted the demo "made-for-3D" disc they showed had more impressive 3D effects than the ones the tv had to simulate as what the sony guy was demoing to me. Also, another customer was telling me how it's best viewed at the center of the tv and at a 6-8 foot distance away (about the same from your sofa to the tv in most living rooms). The customer also told me tilting my head or looking at a broad angle will lose the effect. It was really neat.

With that said, I think 3D is amazing and a whole new perspective. Motorstorm was just suddenly amazing again with the perception of depth. The jaggies are noticeable but the particle effects were amazing. Seeing it and actually playing it felt like when I first watched hdtv in my bedroom after getting it to replace an sdtv.

I agree with what the sony guy and the customer said about 3dtv though. There's still room for improvement, and also 3dtv isn't for everyone. Some will get dizzy some won't. The majority of the customers that were there to try it out with me left amazed and said it was incredible.

edit: the 3d glasses weren't really comfortable because they had this metal-detector antitheft thing buldging out on one side. Surprisingly it fit over my everyday glasses well. I'm not too fond of the flat CR battery, but I suppose the 3d glasses are an inexpensive alternative to a more expensive screen that can do 3d sans glasses.

I assume it costs more to produce the type of screen that can reflect images to different angles creating a 3D effect that is suitable for everyone in a room, hence why I believe the 3d glasses are an inexpensive alternative. You don't really have to be dead center to see 3D. It's just the colors are represented better (similar to 2D) if you're close to center. Still I'm not purchasing a 3dtv set anytime soon. I don't game or watch tv enough to warrant that type of investment.

mrv3215086d ago

Why is the fact there's no glasses so high tech? I mean Nintendo 3DS are pretty outdated by this point... and no I'm not being negative. They are making HD 3D TV with 140 degree viewing angles.

Donny5086d ago (Edited 5086d ago )

i was very impressed with sonys conferance, i mean the move had a solid show, killzone 3 footage was great, twisted metal was out of this world, kevin butler was hilarious, and we had gabe newell announce portal 2 will not only be coming to the ps3, it will be the best version, i tell you what, that was the LAST thing on my mind to show up at e3, i would even put "mario brothers comes to ps3"ahead on my expectations than gabe newell coming out of the closet on SONYS SHOW. ( E3 )

Shadow Flare5086d ago

i watched the sony conference again today and it just reminded me how much sony actually showed. What sony should have done was save the killzone 3, motorstorm 3, lbp2 and infamous 2 announcements for e3, because announcing those fresh would have totally blown everyone away, along with the other games they showed. Imagine the reaction of killzone 3 if that was the first time they heard about it

But sony really entertained the hell out of the crowd. There were about 5 occasions where you could hear the crowd almost explode with excitement:

- Killzone 3 introduced and shown in 3D
- Kevin Butler walking on stage and making eveyone absolutely crack up (you could really see the crowd were loving it. Everyone was smiling)
- Gabe Newell's BIG surprise of an appearance (you could hear some individuals almost explode)
- Gran Turismo 5 trailer with release date
- Twisted Metal (and when the ice cream truck turned on its head lights and drove on stage, you could hear someone shout "What!! HA HA NO WAY!!!")

For me, Sony won

Javert5086d ago

Actually in many ways it was much cleverer to announce them before E3 because it gave them 3-4 weeks of attention without having to compete with anyone else.

DarkSpawnClone5086d ago (Edited 5086d ago )

Sony Really Took E3 by storm,to me they where best in show They where soo great i was just blown away and when KB pop up on strange i swear i was like OMFG!!!! THERE IS A GOD AFTER ALL!!! AND HIS NAME IS GAMING!!! Hell Yeah i loved seeing Kb there it was sooo Epic!!! Kz2 LBp2 and then Gabe pops out of fukin Know where and POOF the Vary unexpected portal 2(on PS3 and the better version ?) i mean they canceled there E3 to show it off for Sony! that says some thing(i really hope valve has changed there ways i would so buy there games! imo i want l4d, Zombies ftw!,also i want a new half life :P) Lvl Up Gabe For having the guts to even show up at Sony's E3 you have balls man! now bring us Sony fans some games!! im so getting portal 2 this is like ff and mgs going on xbox!! and Then BAM(there it is) Twisted Metal for PS3!!! Sweet Tooth(Fu*ingSweet Tooth!!) pulls up on stage and We see some kick @$$ game play!! EPIC!!!!!,imo Sony Stole the Show!!! No question about it,Nintendo did great too ! tie or 2nd imo for Nintendo! 3ds was good too!

Information Minister5086d ago (Edited 5086d ago )

You got it backwards. Dreamcast launched at $199 vs the PS2 at $299.

You must be thinking of when Sega announced the Saturn at $399 and the very next day Sony announced the Playstation at $299.

house5086d ago

i think that was hip hop gamer that was freaking out saying "WHAT NO WAY HA HA HA" but on why Sony won they won because they showed games (hardcore)

NYPunkster5086d ago

That's right! We WON....wait what did I win? I didn't win shit! I have to pay for all those fuking games. FFFFFUUU corporate manipulation!

XD

Anarki5086d ago

I'm a fan of PS3 but I can admit that Nintendo had a strong E3 this year. Though, I'd have to go with it being a stalemate between the 2.

Nintendos E3 shown that they're not a ll about the casual market anymore, they're going for the hardcore gamers as well. I'll probably pick up another Wii soon.

Nathaniel_Drake5086d ago

Yeah I would say a tie also

syanara5086d ago

ninentedo had a great press conference and it was soo good it made me go out and Buy a Wii the next day however I feel sony had the bigger surprises, more games, and more that got me personally interested such as the Move, Playstation Plus, and Steamworks.

Biggest5086d ago

I agree with most of what you said, Anarki. But remember Janet Jackson's song. The fact that they concentrated on more gamer games this time around should not fool people into thinking they've changed their focus. We'll see their focus in the years to come. Maybe they've found a nice balance between casual and gaming. But time will tell.

danielle0075086d ago

I think that Sony won, but Nintendo came in a very close second. I mean, Donkey Kong Country, Goldeneye, Kirby Epic Yarn, and Epic Mickey. So amazing.

But, Sony actually made me feel like it was Christmas with all the games shown, and they also did the impossible and made me so excited about Move, and playing RE5 with it. Woooo boy. I didn't think it was really possible. Honestly, it's prob because they're not leaving us core gamers behind, and they're also not forcing the motion controls on core games. They're offering it as an alternative. So I can goof around and look like a loser while playing with motion controls, and then I can throw it on professional, bust out my controller, and be all serious business about it. I loooove options! Also, Gabe Newell showed up. & I loooove Valve!

+ Show (1) more replyLast reply 5086d ago
Kevin ButIer5086d ago

Ima sexy b!tch, Gabe Newel made me ROFL and 3D + Move + First + Third party exclusives... F*** yes

Time_Is_On_My_Side5086d ago

You do realize that you're comparing 3D with a hand-held to a home console? 3D, on a hand-held would be easier without glasses due to the size of the console. Basically it would be like the SIXAXIS technology, but then again I haven't seen it with my own eyes.

This this video:

HTML: http://www.youtube.com/watc...

sid4gamerfreak5086d ago

"I’m here to convince you that Sony won the E3 2010 battle"

Why are you trying to convince us? Are we dumb gamers? We all know who won the e3 2010 battle....

+ Show (6) more repliesLast reply 5086d ago
FrankDaTank5086d ago (Edited 5086d ago )

i disagree. it's not all about technology.

greeneggsnsam5086d ago

Twisted Metal was a bold move by Jaffe. Lying to us and then revealing? Still, never mind. Move looks more and more like Wii HD to me to be honest.

FrankDaTank5086d ago (Edited 5086d ago )

bold move my butt. jaffe should be drinking beer, staying off twitter so he doesn't have to lie to his fans, and working on twisted metal 2 (for the ps3).

Paradise5086d ago

twisted metal 2 came out a long time ago

mrv3215086d ago

Can people SHUT THE HELL UP ABOUT THIS, IT'S ANNOYING! LiKe WrItInG iN aLtErNaTiNg CaPs LoCk

Oh no he lied to us when we demanded to know about a game... I have a feeling it's the same people would have moaning if he spoiled it for E3. He lied because then he'd have something to announce for E3. I wish the press who stop asking so many questions that they know the developer cannot answer in order to moan about it later.

gynecologistcobra5086d ago

So what you are saying is that you do not want the press to ask questions,

And it's a big deal that he lied because a) he could have just ignored it. He went out of his way to lie to us. And b) we can't trust him anymore. "Twisted Metal is coming in early 2011. I lied, it's Q4 2011."

Bobbykotickrulesz5086d ago

Can't trust him anymore?

lol what an idiot you are.
Who cares if he made up a story and acted like he wasn't making Twisted Metal? That made you all the more surprised when they showed the game for the first time.

Kyur4ThePain5086d ago

Can we stop with all the "winning" crap? There is no E3 trophy. There is no war. Just a bunch of idiots running around with wide open wallets.

NYPunkster5086d ago

Preach my fellow Mac user! Let us remember that when talking about operating systems and market-share. :P

gynecologistcobra5086d ago

It's all in fun. That's why it's in quotes,

I also use a Mac, but finding camaraderie in an operating system is some bullshit.

Killjoy30005086d ago

I can never go back to any other computer.

Tony-A5086d ago (Edited 5086d ago )

I was impressed with their conference on a lot of levels, including the fact that they made non-believers, believers!

I was skeptical of the Move. They said they were going to make it fun for the hardcore, and I didn't believe that for one second (even with SOCOM 4). Then they showed some more at E3 and it actually got me excited, especially with RE5 getting support.

Then 3D. So many people knocked on it. The best example of that would be IGN's Greg Miller. He despised 3D and thought it was the dumbest thing in the world. He revealed afterwards that he was very impressed with the 3D showing by Sony, especially with MotorStorm Apocalypse. Mostly everyone else said Killzone 3 looked fantastic in 3D, skeptics included.

I won't be shelling out any money for it, but hearing good things about it makes me feel like I want to check it out, especially with GT5.

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150°

Sony Patents To Prevent You From In-Game Harassment By Reading Your Emotions

A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.

Profchaos28d ago (Edited 28d ago )

I hope this is one of those patents that never comes to fruition.

I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons

I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.

exputers27d ago

Agreed. Blizzard recently banned a college Overwatch 2 player who's dependent for saying "shit." Pretty harsh.

Profchaos27d ago (Edited 27d ago )

How rediculas really. You can't say a word that's allowed in most PG films and prime time TV but the game is based around killing the enemy team using guns, explosives etc.

It's just backwards.

just_looken27d ago

What your talking about is called block list

In 2006 a spaceship dropped of the playstation 3/xbox 360 i say that that generation was the last great gen with game functions/tech that has yet to comeback

Anyhow the playstation 3 if you block listed a id they could not talk to you in chatroom with either text or voice. But that was pre mind fucked 2018 when people were more human than sheep.

But hey gta 6 is coming out billion dollar budget without a single player custom character creator and without singeplayer coop off/online something saints row 1-3 had on the xbox 360.

z2g27d ago

Take my social security and bank account numbers too! Here’s a picture of my wife and our address.

phoenixwing27d ago

Cmon where's the pictures of your children. Don't hold out on them.

H927d ago

At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath

jambola27d ago

I genuinely get a bit worried sometimes when a friend says something that could be offensive In a party
Because I have no trouble believing some bans would happen when in a private party for saying something wrong

SegaSaturn66927d ago

I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.

Popsicle27d ago

Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.

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130°

Sony Could Increase Your Game's Difficulty If It Sees You Complain About It

Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.

jznrpg28d ago

This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.

Profchaos28d ago

Souls games will be like that players struggling make it harder

PassNextquestion28d ago (Edited 28d ago )

I think if used correctly it could work well

jambola28d ago

cool idea
cool idea for horror games especially
the way it's explained here sounds like it could never be forced hopefully, so that's ok with me

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280°

Sony Taps Bungie's Head of Revenue to Lead Live-Service Games

Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.

Read Full Story >>
techraptor.net
ChasterMies48d ago

Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.

just_looken48d ago

The new temp boss is the sony cfo bean counter so i can see this being a thing get every penny.

Cacabunga48d ago

PlayStation officially losing it.. fans will never support gaas games

just_looken48d ago

@car

The new boss did a interview in japan he wants to tap into the mobile market like nintendio so he give 0 fucks about gamers/fans

https://www.pushsquare.com/...

Redemption-6448d ago

@Cacabunga
You only speak for you and those who think like you, but most fans will support what they want. Playstation and PC fans are literally supporting Helldivers 2 and that is a gaas. Maybe you wouldn't, but many more would if they like it.

Huey_My_D_Long48d ago

@Redemption-64
Look, Im not making any judgement calls about this guy, but I will say that Helldivers 2 GaaS model is unique to Helldivers, and legit the only other game I can think of thats similiar was the Avengers game except HD2 pass is still better.
The fact that you can earn in game currency in a way that doesnt make you feel like you have to grind forever, as well you being able work on that pass that you bought...on your own time without a time limit...that right there is fucking huge to me, and I can't name any game other than avengers that avoided trapping players with FOMO logic...I think GaaS on HD2 shouldn't be compared to the rest of the industry...it should be copied.

Einhander197248d ago

Cacabunga

Helldivers 2...

Redemption-64

In Europe it's a 60 40 split favoring PC.
In the US its a 60 40 split favoring PS5.

So PlayStation owners supported the game just fine, it's not getting carried by PC or anything like that.

FinalFantasyFanatic48d ago

@just_looken,
I'm perfectly fine with the way Nintendo entered the mobile market, I never touched their mobile games, meanwhile, the console/handheld stayed the way it is. As for being a bean counter, he's probably going to reel in these massive budgets that Sony's studios have had lately, I haven't played Spiderman 2, but I cannot see how they almost tripled the budget for that game.

@Redemption-64,
That's an exception to the rule, I'm expecting a lot of these GAAS games from Sony to fail, to be fair, they only need a few to succeed, but I would have preferred that they put more of their resources into other types of games.

+ Show (3) more repliesLast reply 48d ago
DivineHand12548d ago

True their monetization is driving players away and at the same time, their decision to chop out content and convoluted systems is keeping new players away from the game.

Joe91348d ago

I don't think that will happen based on how things worked out at Naughty Dog now that we know what we do, seems they had the option to fully commit to live service games or stay making single player experences so they gave up on their live service game. We are not sure how things came about with Bend making a live service game but I hope that was not a forced situation. Sony doesnt seem like they are forcing studios to switch up but we will see, Sony's bread and butter is single player games it is how they dominated the console market.

Obscure_Observer48d ago

Yeah, I though Sony learned something from all their failures in the LS segment under Bungie´s disastrous leadership and supervision which led to games been cancelled, studios closed and all the people laid off.

Looks like Bungie still plays a major role in Sony´s LS initiative and Sony is not backtracking on their GaaS plans.

S2Killinit48d ago (Edited 48d ago )

Are we forgetting that Destiny is also a highly successful franchise? I feel like that definitely deserves mention here.

Besides, there is no reason why a person cant learn from past experiences.

Joe91347d ago

I agree, people act as if Destiny flopped when it came out lol it took 9 to 10 years for the numbers to fall yet people are still playing it add the success of Helldivers 2 no wonder Sony is going forward down this path.

S2Killinit47d ago

Personally, I see no problem with Sony also having service games as long as they make good ones, and more importantly they deliver the AAA story driven games that they are known for. So yeah, I agree 100% with you.

+ Show (2) more repliesLast reply 47d ago
Christopher48d ago

I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.

CrimsonWing6947d ago (Edited 47d ago )

Honestly, what’s to learn from? How to make people happily continuously dump money into a single game over its life-time? Buy season passes continuously for several years with a smile on our faces?

GaaS is a design decision that is everything wrong with this industry. The fact that Helldivers 2 did so well and people defend the monetization because it was $40 and is a fun game, scares the sh*t out of me to see that the door is open and all shift will probably be to replicate that in future games. We already know the ROI for traditional game dev cost isn’t doing it for them.

I thought with Jimbo leaving we’d see a change for the better… I’m not so sure now.

S2Killinit47d ago

Service games are being offered by everyone. Sony cannot afford to only create single player AAA games. No one can. They already said they will be doing both.

Abnor_Mal48d ago (Edited 48d ago )

Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.

Christopher48d ago

They play long-time existing live service games like CoD, Fortnite, Apex Legends, Destiny 2, and the like. Mass majority of new live service games are considered failures and aren't moving gamers away from older games.

just_looken48d ago

Yep the huge issue with live service is they need paid players along with a reason to play them.

You forgot mobile market that also taps into that player base as well as the eve online style games there is only a certain amount of krakens/whales blind supporters compared to the amount of live service games we have its not sustainable math wise.

700 restaurants making food for every seat for 1000-3000 eaters just does not work out

Einhander197248d ago (Edited 48d ago )

Christopher

I am not a big live service fan and literally own zero of the games you listed, but that is not true, unless you call games that aren't the top games to be failures.

There are tons of live service games that are profitable.

Games don't have to be the biggest game ever they just need to make more than they cost.

I challenge you to show professionally prepared data that shows that more live service games fail than make enough to keep going.

Because all the data that I have seen shows that live service is less of a gamble than making a big AAA budget game which needs to survive off retail sales.

FinalFantasyFanatic48d ago

I sometimes wonder if we're at saturation point, where it's hard for a new game to join those ranks unless it's particularly exceptional, people only have so much time and money to devote to these types of games.

romulus2348d ago

Correction, they have no issue playing good live service games

shinoff218348d ago

Lol it's not even a quarter of the ps5s sold. Helldivers may have been a hit but let's not say most are enjoying it because truth is most(the real most ) don't care about it.

S2Killinit47d ago (Edited 47d ago )

I play what is fun. If a live service game is good I’ll play it as long as its not a money scheme which Helldivers is not.

And Im a single player gamer.

mastershredder48d ago

How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.

crazyCoconuts48d ago

Headline truncated:
"... off a cliff"

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